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dbt
Marketing Analytics
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Marketing Analytics Blog
News & trends from the world of marketing & sales analytics
10.06.2025: How less complexity leads to more loyalty
Increase customer loyalty with analytical CRM tactics
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21.05.2025: The next level in marketing data analytics
Future-oriented data, tangible results and even better consulting
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22.04.2025: Consolidation of data landscapes
Case study: Data-driven marketing in the healthcare sector
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14.04.2025: Golden surprise for our team in the office
Our Easter egg hunt 2025
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20.03.2025: Team spirit, new ideas and a clear vision
Strategy workshop at Schliersee: Shaping the future together
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18.03.2025: From a magic school to a brewery
Stretching our minds: Our team in the escape room
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28.02.2025: How to convince customers with clever marketing strategies
Funnel tips: Buying decisions in the digital age
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30.01.2025: How to improve the profitability of your campaigns
Understanding & optimizing ROAS
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17.12.2024: Ein Gruß von unserem AI-Santa “Data Claus”
Ho-Ho-Ho Hopmann
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10.12.2024: Review and Outlook
Data, people, successes: a review of 2024 with an outlook for 2025
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06.12.2024: Our Christmas party 2024 at Farmer & Lou
Christmas magic at Hopmann
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11.11.2024: What every marketeer needs to know
The ultimate guide to marketing KPIs
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30.09.2024: MUSIC & FUN AT OIDE WIESN
TEAM EVENT WIESN 2024
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16.07.2024: VIDEO-INTERVIEW MIT MARILENA HOHM
HMA ACADEMY: FIT FÜR TABLEAU IN 2 TAGEN
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11.07.2024: NEW CASE STUDY
DATA DRIVEN MARKETING IN THE B2B SECTOR
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04.07.2024: WHERE DATA MEETS THE MOUNTAINS
HOPMANN SUMMER FEST 2024
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19.06.2024: THE FUTURE OF WORK: DATA AS A SUCCESS FACTOR
ROUND TABLE ON 17.07.2024
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13.06.2024: 24% discount for the start of the 2024 soccer summer
TRAINING “HYBRID PROJECT MANAGEMENT”
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31.05.2024: Hands-on trainings on data analytics and beyond
HMA ACADEMY: WE HELP YOU MAKE THE MOST OUT OF YOUR DATA
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24.04.2024: Trends and challenges
INTERVIEW: MARKETING ANALYTICS IN THE B2B SECTOR
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19.04.2024: Training for data fans
6 TIPS FOR GETTING YOUR TRAINING APPROVED
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28.03.2024: EASTER AT HOPMANN MARKETING ANALYTICS
THE HUNT FOR THE GOLDEN EGG
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19.03.2024: PROFESSIONAL SALES DASHBOARDS FOR VIDEO GAMES
5 QUESTIONS FOR ALEXANDER SCHMIDT
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13.03.2024: HIGHLIGHTS FROM THE DIGITAL CONFERENCE TALKS
CURRENT TRENDS IN CUSTOMER DATA
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06.03.2024: HMA ACADEMY: GOOGLE ANALYTICS TRAINING
GET STARTED WITH GA4
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23.02.2024: HMA ACADEMY: YOUR DATA JOURNEY BEGINS!
REVIEW OF THE FIRST TRAINING: DATA VISUALIZATION WITH POWER BI
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02.02.2024: RECAP SUPERWEEK
5 INTENSE DAYS OF DIGITAL ANALYTICS
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01.02.2024: HMA ACADEMY: POWER BI TRAINING
5 QUESTIONS FOR TOBIAS LANZL
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24.01.2024: SEE YOU AT SUPERWEEK?
LET’S SHARE IDEAS AND CHAT ABOUT DIGITAL ANALYTICS AT THE CONFERENCE
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17.01.2024: CMOs MUST OPTIMIZE DATA INSIGHTS
STUDY: MARKETING MANAGERS TO FOCUS MORE ON DATA INTEGRATION AND INSIGHT GENERATION IN 2024
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19.12.2023: HUNT FOR THE FUNNIEST CHRISTMAS DECORATIONS.
OUR HMA CHRISTMAS PARTY 2023
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11.12.2023: EXPLORING NEW HORIZONS.
HIGHLIGHTS OF OUR JOURNEY IN 2023
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17.11.2023: “O’ZAPFT” IS FOR OUR TEAM AT THE OIDN WIESN
TEAM EVENT WIESN 2023
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04.08.2023: OUR COMPANY TRIP TO SCHLIERSEE
TEAM EVENT SCHLIERSEE
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27.07.2023: WHICH COUNTRIES HAVE MASTERED THE ECOLOGICAL BALANCE?
BATTLE OF VIZARDS
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08.05.2023: AN ARTICLE ABOUT THE SABBATICAL AT HMA
SABBATICAL AT HOPMANN MARKETING ANALYTICS
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30.03.2023: OUR TEAM EVENT AT THE BOWLING ALLEY
TEAM CHALLENGE BOWLING
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01.03.2023: WHICH CITY FITS BEST?
BATTLE OF VIZARDS
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21.12.2022: OUR CHRISTMAS PARTY
FINALLY CELEBRATING TOGETHER AGAIN
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22.09.2022: WIESN-DASHBOARDS
THE WIESN OVER THE YEARS
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23.06.2022: OUR HIKE IN SUMMER
HIKING IN THE ALPS
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11.04.2022: EXCITING ARTICLE ABOUT DATA
HOW DATA VISUALIZATION INFLUENCES OUR BRAIN
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15.02.2022: OUR CARNIVAL EVENT
TEAM EVENT FOR CARNIVAL
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13.12.2021: OUR CHRISTMAS EVENT
VIRTUAL CHRISTMAS
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18.10.2021: AN EXPERT ARTICLE
INTEGRATION OF TARGET VALUES OR PREDICTED VALUES OF DIFFERENT GRANULARITY IN TABLEAU
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13.09.2021: AN EXPERT ARTICLE
DATABASE SCHEMA CHANGES WITH DBT
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30.03.2021: OUR VIRTUAL EASTER EVENT
VIRTUAL EASTER
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30.09.2020: OUR OKTOBERFEST
O’ZAPFT IS!
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30.09.2020: PUMPKIN VISUALIZATIONS
OUR AUTUMN TEAM EVENT
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30.04.2020: OUR TEAM EVENT
HOPMANN TEAM EVENT – THIS TIME DIFFERENTLY…
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30.09.2019: DMEXCO KÖLN 2019
HOPMANN MARKETING ANALYTICS AT THE DMEXCO 2019
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30.06.2019: TABLEAU CONFERENCE EUROPE 2019
THREE DAYS OF DATA VISUALIZATION IN BERLIN
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30.04.2019: TABLEAU IRON VIZ 2019
SIMON WINS THE IRON VIZ 2019
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