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18.03.2025: From a magic school to a brewery

Stretching our minds: Our team in the escape room


Susanne Ullrich on 18.03.2025

At Hopmann Marketing Analytics, we focus on teamwork, analytical thinking and a creative approach to challenges – not only in our day-to-day work with clients, but also when we tackle new topics together. Last week, we put this to the test at our team event. After a relaxed after-work drink in a cute Italian bar, our team headed to the Mystery Rooms in the heart of Munich, where our diverse skills were needed in various escape rooms. Spoiler: Each of the teams made it out of their rooms 🙂

Hopmann Escape Room 2025

Four rooms, four challenges

We split up into smaller groups across four different escape rooms, each of which involved solving tricky puzzles and working as a team to master the tasks set. Every room had its own exciting theme with a storyline that took us into a world of its own:

🔮 Magic School – In this room, we became students of the magical academy “Hellaruna”, where spells, alchemy and herbalism are taught. Only those who decipher the secrets of magic and pass tricky tests can prove themselves to be true magicians. Creative thinking, teamwork and a little magic of the wand were required to master the school’s exams.

🏥 Escape from the asylum – An escape room with goosebumps factor: Locked up in a mysterious psychiatric institution – and all we could remember was our name. We had to uncover dark secrets, decipher clues and develop an escape plan. With a cool head, an analytical mindset and a large portion of courage, we managed to free ourselves in time.

🍺 BavariaMania – This escape room was a very traditional experience: we delved deep into Bavarian culture and had to decipher the legacy of a deceased master brewer. The mission: to uncover the secrets of the brewery and divide the inheritance fairly – a challenge that was not only fun, but also created a bond with Bavarian tradition.

⚓ The captain’s secret – In a nostalgic ship’s cabin, we came across an old typewriter, an antique radio and other mysterious objects. All of these objects contained challenging puzzles. Numerous tasks and clues led us deeper and deeper into the history of the ship. By working together, we managed to discover the hidden treasure and were delighted to find some shiny gold.

What can we take away from this experience?

Our team is powered by clever minds that turn data into valuable insights. No matter how analytical our day-to-day work is, having fun together and keeping a team spirit are what make us particularly strong. Our escape room adventure showed us once again how important it is to think flexibly, communicate with each other and tackle challenges as a team. These are exactly the qualities that make us successful in our projects.

A big thank you to our team for the wonderful evening together and, of course, to our managing directors Susanne & Jörg for making the event possible! We are already looking forward to the next adventure.

P. S. If you would like to become part of our team, take a look at our careers page.