What needs to be optimized in your current performance measurement? In our campaign measurement audit, we analyze your existing methods for evaluating marketing measures. We check which KPIs are used, how data is collected and interpreted and whether your analyses make the actual influence of individual measures visible – for example through attribution, A/B tests or incrementality measurement. We also take a close look at tools, processes and reporting structures.
The result: an objective evaluation of your campaign analysis – including specific recommendations for optimizing the data basis, measurement methodology and informative value of your reports.