Skip to main content

💻 Make better budget decisions with Marketing Mix Modelling (MMM) – Learn more >

Webinar: From “data to action” with Omni & Hopmann

In a 30-minute webinar recording, we join forces with the BI solution Omni to show how AI features enable managers and teams to ask their own questions and receive data-based answers in no time at all. This leaves more time to transform insights into strategic measures.

The faster way from question to business decision, thanks to AI support

Many companies still spend too much time turning data into decisions. BI tools are often complex, require a lot of technical expertise, and take up valuable time to prepare data for insights. For marketing, sales, finance, and go-to-market teams, this means waiting for answers and missing opportunities.

AI makes this process much easier. You can now ask questions in natural language and get answers without technical hurdles. This requires that the database is professionally structured and the semantic layer has been prepared thoroughly. Under these conditions, everyone in the company can act faster and more data-driven in relation to their own projects. This increases efficiency and frees up the time for BI teams to focus on strategic projects.

In this 30-minute webinar, we at Hopmann, together with our partner Omni, will show how CMOs, CEOs, and sales and finance managers can use AI-powered analytics to integrate “data to action” into their everyday work. You will learn what obstacles slow down organizations, how AI facilitates access to data, and how the path from insight to decision-making can be shortened.

A little glimpse of the Webinar Recording

AI Readiness

Key information about the webinar

This webinar is aimed at specialists and managers who want to make data-based decisions faster in marketing, sales, finance, or go-to-market teams. BI and data analytics managers are also invited to attend.

  • Duration: 25-minute presentation + 5 minutes for questions
  • Language: English

Speaker

This webinar is presented by data analytics experts by Hopmann Marketing Analytics and Omni with extensive knowledge of the latest trends and technologies and many years of experience.

Tobias Lanzl - Hopmann

Tobias Lanzl, Hopmann
Senior Data Analytics Specialist

Liam McCarthy - Omni

Liam McCarthy, Omni
Head of Solution Architects

Agenda of the webinar

In this webinar, you will learn, among other things:

  • What obstacles are still preventing organizations from taking action today
  • How data-driven teams make faster and better decisions
  • How to integrate AI into existing processes
  • How Omni AI answers questions quickly, accelerating decision-making
  • How integration and automation relieve the burden on BI teams and increase efficiency
Data Science
HMA_Team_Tobias-Lanzl

“With Omni as our new partner, we can offer our customers completely new opportunities that significantly shorten the path from data to tangible action. Together, we create goal-oriented solutions that not only make data visible, but also transform it directly into goal-oriented actions with measurable results.”

Tobias Lanzl, Senior Data Analytics Specialist
Hopmann

Watch now and learn how modern technology shortens the path from data to decisions.