Making AI Search, GEO Visibility & Zero-Click Performance Measurable
How visible is your brand in the world of AI-based search when users hardly click on links anymore and see increasingly fewer traditional rankings? What happens when traditional SEO mechanisms, which have worked so well for you so far, are replaced?
Google AI Overviews, ChatGPT, Perplexity, Claude, and other systems are fundamentally changing how people find information and how companies present themselves online. AI-generated results and brand mentions, as well as links in AI responses, are more and more determining the customer journey. To be successful today, you need new metrics and KPIs, the right tools, data integration and a clear understanding of how visibility works in AI search.
We show you how to analyze your brand’s performance in AI search, strategically integrate GEO/AEO data, and make the most of zero-click results.
KPI Framework Setup
Together with your team, we define the most important metrics for AI Search and tailor them to your company, e.g.:
- AI Visibility: How often and where does your content appear in generative search results such as Google AI Overviews, ChatGPT, or Perplexity?
- Brand presence and representation: Is your brand explicitly mentioned? How is it represented and in what context is it used by AI systems?
- Zero-click performance: How does your content perform in clickless searches?
GEO Data Integration
With Generative Engine Optimization (GEO), you prepare your data specifically for AI-based search systems such as Google AI Overviews, ChatGPT or Perplexity. We connect visibility data from tools such as Peec or Otterly to your existing data sets via API and integrate it into a consistent data model. We advise and support you every step of the way: from tool selection to technical implementation. This lays the foundation for your brand to appear correctly and remain visible in generative search results.
Customized reports & dashboards
We visualize your KPIs in a customized web performance dashboard with a focus on SEO and AI search, e.g., in Power BI, Tableau or Omni. All relevant data at a glance:
- Brand visibility development in SEO and AI search
- SEO ranking vs. AI overview coverage
- Behavioral data (visits, CTRs, interactions), and much more
Monitoring & Insights
We continuously analyze your visibility with regard to:
- Which prompts lead to visibility?
- Which content influences your visibility?
- How do your competitors perform in the AI environment?
You will regularly receive specific recommendations for action that are data-based, understandable and directly implementable.
TRAINING & SUPPORT
Our training and support services provide your team with the knowledge and skills required to use the platform effectively. Our team can deliver training at our training center in Schliersee, at your site or via web conferencing. We train both users and specialists in the use of Adobe tools.
AI Mentoring
Our mentoring on artificial intelligence offers you personal sparring and strategic dialogue on AI search, GEO/AEO visibility, and zero-click performance. We think along with you, provide inspiration and offer practical support for the implementation of your projects: from KPI strategy to tool integration and the setup of dashboards and reports.
Why Hopmann Marketing Analytics?
With nearly 20 years of experience in marketing analytics and data-driven strategy consulting, we are continuously refining our services based on current trends and the specific requirements of our clients. Our team specializes in AI-specific KPIs, generative engine optimization performance and visibility analyses in modern search systems. We combine technical expertise with strategic enablement and offer everything from a single sourc: from consulting and data integration to dashboards, workshops, and operational implementation.