Tool mentoring instead of tool frustration

In our almost 20 years of marketing analytics consulting for corporations, medium-sized companies and start-ups, we have experienced one thing time and again: productivity loss often does not fail because of the tool itself, but because it is not used effectively.

Whether Google Analytics 4, Power BI, Tableau, Adobe Analytics, dbt, Snowflake or a customer data platform, the challenges are often the same:

• Tracking doesn’t work as planned.
• Dashboards deliver incomplete data.
• New tools have been introduced, but few feel really confident in using them.

All of this costs time, efficiency and ultimately trust in the data. As many companies come to us with precisely these challenges, we launched the HMA Academy last year. With practical training sessions conducted by our data experts, we make your teams fit for your data and for a wide range of important tools from your MarTech stack.

Now we are going one step further, as this has also been frequently requested: We offer hands-on tool mentoring that is tailored to your specific requirements in your current project or your day-to-day work with data: flexible to book on an hourly basis, focused and right where you are.

Traditional tool training has its place, e.g. when introducing new software or when building up broad expertise for a specific technology in a team. They create an important basic understanding and help you to get to know the possibilities of a tool and to work with it safely so that you can trust the results and data.

Our tool mentoring is a useful addition to these training courses. It picks up exactly where the training courses leave off or provides targeted support where knowledge is already available but someone is unable to make progress on their own at a particular point. After all, it is often much quicker to ask an expert than to spend a lot of time searching and trying things out.

If specific issues arise in your team’s day-to-day work or project work, Hopmann’s tool mentoring is the quick and practical way to find a solution. We provide targeted support for whatever is currently on the agenda: a complex tracking setup, a report that isn’t working, a difficult data link or optimizing the scaling of a BI model.

Whether GA4, Power BI, CDP, Consent Management or BI architecture: we provide support exactly where help is needed and work 1:1 with your team at eye level. The mentoring sessions usually take place online so that you can integrate them flexibly into your daily work routine.

Here are some examples of typical mentoring topics, although the list can be extended as required depending on your individual requirements:

We generally categorize the mentoring topics into two areas.

Data visualization & digital analytics

• Tableau, Power BI
• Omni
• Google Analytics, Adobe Analytics
• Consent & Tracking Concepts
• Custom Events & Funnel Tracking

BI architectures & data engineering

• Scaling BI architectures
• dbt: Data modeling & performance tuning
• Snowflake
• Tracking data and BI systems

Time is a very precious commodity. Many of our customers who make use of tool mentoring do so in order to become more productive and efficient. Our experts work with the tools on a daily basis and can therefore provide quick and pragmatic support when questions arise.

Individual & practical
We work directly on your projects and data. No demo set-up, no generic exercises, just immediately applicable know-how for your tool success.

Support from experienced data analytics consultants
Our mentors are not just trainers, but active consultants with many years of project experience. They solve complex challenges for corporations, SMEs and start-ups in a wide range of industries every day.

Flexible use
You book a mentoring contingent and use it as it suits your team: selectively for acute issues or regularly for skills development. As a rule, the mentoring sessions are held online, which is sustainable and saves time and money for travel.

Support between appointments
We are also available outside the mentoring sessions via Slack, Teams or short video feedback if required. This means we can help you quickly if you get stuck yourself.