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Webinar: How B2B marketers need to plan now for 2026

2026 starts today: Learn how to strategically align goals, content, and KPIs to make your marketing measurably more successful next year and connect it seamlessly with sales. Our Webinar B2B Marketing shows practical frameworks, examples, and templates from 20 years of data-driven consulting.

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Aligning marketing and sales for success to achieve measurable results in 2026

B2B marketing is caught between two extremes: on the one hand, there are ambitious growth targets; on the other, there is pressure to justify every campaign, every post, and every trade fair appearance.

Without a common planning basis with the sales team, friction arises instead of impact. KPIs are measured retrospectively instead of being managed proactively.

This is exactly where we come in: In our LinkedIn Live “How B2B marketers are planning for 2026” we show you how to connect marketing and sales with a clear framework to align goals, content, and KPIs in a measurable way. We provide practical insights from over 20 years of data-driven marketing analytics consulting and show

  • how successful B2B companies structure their planning,
  • how they use forecasting and clear metrics to make ROI visible,
  • and how they maintain control over their marketing performance despite AI-driven changes.

The goal: marketing that is not only visible but also demonstrably effective.

Watch B2B Marketing Webinar

Speaker

This webinar is presented by the B2B and analytics experts at Hopmann Marketing Analytics. We combine content strategy with data: from target definition and content clustering (ToFu/BoFu) to AI-supported visibility and success measurement with clear KPIs.

Susanne Ullrich Hopmann

Susanne Ullrich, Hopmann
Head of Marketing

Guia Resina Urpi Hopmann

Guià Resina Urpí, Hopmann
Senior Business Analyst

Webinar B2B Marketing: Agenda

  • Current challenges and trends for B2B marketing
  • Hopmann B2B Framework
  • Forecasting and performance measurement
  • Next steps for implementing the plan
  • Q&A
Webinar B2B Marketing Tipps 2026 Agenda
HMA_Team_Susanne-Ullrich

“In over 15 years in B2B marketing, one important point has become clear time and again: if marketing and sales are not working toward the same goal, even the best idea will fizzle out. Proper planning and data help to bring the two together and make the impact visible.”

Susanne Ullrich, Head of Marketing
Hopmann

Would you like to finally make your marketing activities measurable? Feel free to get in touch.

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