What is Omni Analytics?
Omni is a modern business intelligence platform that significantly simplifies data work in the company. Teams can create analyses with a click, with formulas or in SQL, without having to constantly switch between different tools or data from various departments. The central data model is particularly helpful, as it ensures that everyone works with the same key figures and definitions – from marketing to management. The platform is quick to deploy, customizable and has a flexible pricing model.
Hopmann & Omni
For us at Hopmann Marketing Analytics, Omni is a tool that creates real added value for corporations, SMEs and start-ups, both strategically and operationally. As an official Omni partner, we support customers with the introduction of the tool, help them set up a clean data model and ensure that Omni is seamlessly integrated into existing processes. We also offer Omni training courses that enable employees to work confidently with the data. This creates the basis for data-driven decisions and effective marketing management.
Omni USPs at a glance
Unified metrics for all teams
With the central data model (“Shared Model”), Omni ensures that all departments work with the same definitions – from analysis to strategy. This results in fewer misunderstandings, faster decisions and more confidence in working with the figures.
Faster time-to-insights
Omni Analytics is a modern BI platform for high-performance data teams that can be seamlessly integrated into modern cloud data warehouses such as Snowflake or Databricks. The native connection ensures fast loading times, high-performance analyses and immediate results, even with large volumes of data.
One platform and data culture for all teams
From marketing to product, controlling to BI: Omni was developed for use across departmental boundaries. Thanks to a flexible semantic layer, all employees can rely on the data content and always access the data that is most important to them – in a flexible, controlled and traceable manner.
Model for intelligent task sharing
Omni follows a clear philosophy with its three-layer model: raw data, central data model, individual ad-hoc analyses. This separation enables governance and flexibility at the same time. While analysts work agilely in the front end, the model remains consistent in the background.
Deep dbt integration for modern workflows
Thanks to Omni’s deep integration with dbt, analytics engineers and analysts can work together seamlessly. Transformations, documentation and testing interlock directly in the interface. This saves effort and boosts efficiency.
AI support for faster insights
Omni’s AI functionalities offer intelligent analysis support: automatic summaries, suggestions for visualizations and smart assistants help to identify highly complex correlations. This enables informed decisions to be made faster.
Efficient and scalable deployment
Thanks to technologies such as an intelligent caching system, Omni remains performant and cost-efficient even with large amounts of data. The transparent license model also ensures scalability, which is ideal for growing teams in particular.
“Omni is exactly the kind of tool we like to work with: modern, quick to use and with real added value for our customers. We are particularly impressed by how easily data can be accessed by different teams, creating transparency and saving time. As a data analytics consultancy that is always at the cutting edge, we are very much looking forward to working with such a strong and aspiring partner.”
Jörg Hopmann, CEO
Hopmann Marketing Analytics