How do we keep track of large campaigns – and make the right decisions quickly? For time-critical and budget-intensive campaigns such as Black Friday, Valentine’s Day, product launches or seasonal peaks, we develop individual monitoring solutions based on your analytics tools: We set up a central command center that makes relevant KPIs visible in near real time – across channels, visually comprehensible and with the aim of making quick decisions. Data from various channels (web analytics, social media listening, social media engagement, surveys, etc.) converge here and provide insights into awareness, brand health and other important metrics. This allows you to recognize early on what is working – and where adjustments need to be made.