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Digital Analytics

Good marketing decisions need good data and a meaningful interpretation of insights. We help you to set up your web analytics strategically and practically – with the right tools, smart KPIs and data protection-compliant setups. The result: more transparency, better campaigns and real user centricity.

  • Lavera Naturkosmetik
  • Allianz
  • Fresenius
  • Douglas
  • Aachener Grundvermögen
  • Fielmann
  • Telefonica
  • Roche
  • From clicks to clarity – better target group understanding through clean data

    Which content on our website is most popular? Does our app or online store perform better when it comes to sales? Which channels bring qualified traffic for more leads? And where are we losing potential customers in the digital funnel? Digital analytics provides reliable answers to these questions and makes your online marketing predictable and efficient.

    We support you in sharpening your digital data strategy, selecting suitable tools and implementing them properly. We are also happy to provide you with advice and assistance in evaluating the results and interpreting them appropriately. We combine technological expertise with almost 20 years of practical experience and a clear view of business objectives, data protection and efficiency.

    Digital Analytics Strategie

    Digital Analytics Strategy & Framework

    How does digital analytics become an integral part of our marketing management? We work with you to develop an overarching strategy framework for your web analytics: from clear KPIs and meaningful dashboards to the distribution of rights and roles within the team. The goal of our consulting: a sustainable data culture for your online marketing – not just selective analyses.

    Google Analytics (GA4) Consulting

    How can we use GA4 even more efficiently and keep up to date with new requirements? We support you in the strategic and technical setup of GA4 – including precise event design, integration into existing data landscapes and connection to the Google Tag Manager (GTM). We ensure clean data, comprehensible reports and GDPR-compliant implementation together with your legal experts. Our GA4 training offer rounds off the package.

    GA4 Beratung
    Adobe Analytics Beratung

    Adobe Analytics Consulting

    How do we get exactly the insights from Adobe Analytics that we really need in our day-to-day online marketing work? Whether eVar, sProp or Segment Builder: We show you how to use Adobe Analytics strategically and structure your report suite properly. Ideal for companies with international websites, complex apps, online stores and individual business requirements.

    Piwik PRO Consulting

    We would like to implement a web analytics tool that is independent of US providers. What options do we have? One option is Piwik PRO – the software offers flexibility, control and data protection compliance – provided the setup and governance are right. We support you with implementation, data strategy and integration into your marketing data stack.

    Piwik PRO Beratung
    Tag Management

    Tag Management

    How do we keep track of pixels, events and various tools in our digital analytics landscape? We support you in setting up and optimizing your tag management system – whether Google Tag Manager, Adobe Launch, Piwik PRO Tag Manager or the tool of your choice. With a clear set of rules, clean setup and governance, we advise you on efficiency, data quality and insights that really drive your marketing success.

    Consent Management

    How do we set up our digital analytics in such a way that we comply with data protection regulations and still learn as much as possible about our target groups? We support you in implementing data protection-compliant content solutions – including tool selection, technical implementation of cookie banners & co. and GDPR-compliant tagging. We usually work closely with your legal team and mediate between requirements and guidelines.

    Consent Management
    CDP Einführung Beratung

    CDP Introduction

    How do we combine digital analytics with a central understanding of our customers? We support you with the introduction of a customer data platform – including connection to your web analytics tools. This creates meaningful customer profiles, better segmentation and previously hidden opportunities for personalization and activation that not only increase your customer satisfaction, but also boost your sales.

    Campaign Tracking & Near Real-Time Command Center

    How do we keep track of large campaigns – and make the right decisions quickly? For time-critical and budget-intensive campaigns such as Black Friday, Valentine’s Day, product launches or seasonal peaks, we develop individual monitoring solutions based on your analytics tools: We set up a central command center that makes relevant KPIs visible in near real time – across channels, visually comprehensible and with the aim of making quick decisions. Data from various channels (web analytics, social media listening, social media engagement, surveys, etc.) converge here and provide insights into awareness, brand health and other important metrics. This allows you to recognize early on what is working – and where adjustments need to be made.

    Kampagnen-Tracking Command Center
    CDP Einführung Beratung

    Implementation & Maintenance of Web Analytics Tools

    How do we ensure that our web tracking solutions work properly on a permanent basis? How do we keep up to date with important changes? Whether initial setup, ongoing adaptation or ad-hoc optimization: We take care of the implementation and maintenance of your web analytics technologies – including regular quality assurance, testing, documentation and training of your employees.

    Digital Analytics Trainings

    In our Hopmann Academy training courses, we impart practical know-how about digital analytics – for beginners and advanced users of web analytics:

    All training courses are practice-oriented and are conducted by our experts who carry out complex consulting projects on a daily basis. Depending on your requirements, the training takes place either in-house at your premises or in our training rooms in Munich or Schliersee.

    Hopmann Pfeil weiß links
    Hopmann Pfeil weiß

    Audit: Web Tracking Health Check

    How reliable is our current web analytics data – and where is there still room for optimization? In the tracking audit, we review your existing web analytics implementation: from the content banner to events, tags, parameters and data layers. We provide suggestions for improvement for even more efficient digital analytics and give specific recommendations that lead to rapid success.

    HMA_Team_Marilena-Hohm

    “This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”

    Jörg Hopmann, CEO
    Hopmann Marketing Analytics

    Get in touch

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