Data Driven Marketing
How do I successfully implement data-driven marketing? We help you to develop an end-to-end data strategy that integrates all relevant data sources and provides you with meaningful insights on a daily basis. This allows you to manage your campaigns in a more targeted manner and make your marketing measures measurably more successful. We also support you in the automation and optimization of data-driven processes and the data training of your teams in order to achieve long-term efficiency gains for your marketing.
Brand Awareness Measurement
How do I measure the success of my brand strategy? We develop tailor-made measurement methods to precisely analyze your brand awareness and the impact of your branding campaigns. With the help of daily updated data, you can see which measures strengthen your brand awareness and where there is still potential for optimization. By using modern analysis methods and benchmarking models, we help you to strategically expand the positive perception of your brand.
Marketing Briefing Process
How can marketing teams, specialist departments and service providers work together efficiently when handling data? A clearly defined marketing process – from briefing and monitoring to evaluation and feedback loop – improves communication, avoids misunderstandings and ensures targeted campaigns.
We support you in developing or optimizing a structured process that involves all relevant stakeholders:
- A data-based briefing defines clear objectives and KPIs.
- In monitoring, daily updated data provides insights into campaign performance. Optimizations can be derived in a targeted manner based on the evaluation.
- A functioning feedback loop systematically feeds back the learnings – both internally and externally.
We also integrate agile methods and change management in order to be able to react quickly to changes and continuously improve.
Tool Selection & Integration
How do I find the right marketing technologies for my requirements? We analyze your current tech stack and advise you on the selection of suitable tools for data management, campaign control and analysis. By seamlessly integrating these systems, you create a stable, scalable data infrastructure for your marketing. At the same time, we ensure that your teams are optimally trained to make the best possible use of the technologies used.
Individual Strategy Workshop
How do I develop a powerful data strategy for my marketing? In our interactive workshop, we work with you to define goals, evaluate existing processes and develop a customized roadmap for your data-driven marketing strategy. We will show you proven strategies and best practices from the industry so that you can future-proof your marketing data strategy.
Audits: Data Quality & Processes
Is my data reliable and my processes efficient? We review the quality of your marketing data and processes, identify gaps and provide specific recommendations for optimization. This ensures that your data strategy has a solid foundation. Our audits cover both technological and organizational aspects to give you a holistic picture of your current data situation.
One team, many perspectives – for your Data Strategy
Our data strategy team brings together experts from different disciplines: strategists with vision and business experience, data engineers with technical depth and reporting and visualization specialists with storytelling expertise and a focus on the most relevant insights. This combination ensures that we not only understand your data – but can also translate it into measurable success for you and your team.
“This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”
Jörg Hopmann, CEO
Hopmann Marketing Analytics