Skip to main content

💻 Webinar on 24.07.2025: Measuring AI search success with new KPIs - Sign up for free >

Measuring AI search success with new KPIs

SEO alone is no longer enough. The introduction of AI-supported search results such as Google SGE is changing the visibility of your brand and its measurement at the same time. In our 15-minute impulse webinar on 24.07.2025 at 11:30 AM (CEST), we show you which new KPIs are important today, how you can effectively measure their impact and what modern analytics tools can do for you.

Free webinar

SEO measurement alone is no longer enough:
AI search demands new KPIs.

Traditional search engine optimization (SEO) has already reached its limits. The reason is that users now search differently using AI: they enter complete questions. They expect automatically summarized answers. They no longer just ask Google, but also ChatGPT, Perplexity and other AIs for answers.

With the introduction of SGE (Search Generative Experience) by Google, the emergence of AEO (Answer Engine Optimization) and the discussion about GEO (Generative Engine Optimization), completely new types of visibility are emerging for corporations and medium-sized companies: brand mentions and links directly in AI-generated answers are gaining focus, while organic Google traffic is already declining for many brands.

As a result of this development, the success of search should no longer be measured solely by traditional clicks or ranking positions. Brands who want to stay ahead of the game must learn to analyze and evaluate the visibility and impact of content in AI search.

This means:
– New metrics, new KPIs, new analytics setups
– Away from pure SEO reporting and towards an expanded view of reach, interaction and actual impact
– With modern digital analytics tools such as GA4 and Adobe Analytics, AI traffic can be made visible via referrer analysis and evaluated using suitable metrics and benchmarks.

Learn more in the webinar
AI Readiness

Webinar: “New KPIs for AI search: up to speed in 15 minutes”

This webinar is aimed specifically at managers and specialists who make data-based decisions in digital marketing: CMOs and marketing managers, digital strategists, web analytics managers, online marketing managers and others interested in this new and important topic.

  • Date: 24.07.2025 (Thursday)
  • Time: 11:30 to 11:50 (CEST)
  • Duration: 15 minutes impulse + 5 minutes questions
  • Speaker: Constanze Bogner, Senior Digital Analytics Specialist
  • Format: Zoom
  • Participation: free of charge
Sign up for free now

Agenda of the webinar

We will discuss the following points in the webinar:

  • Why website performance can no longer be measured in clicks and other traditional metrics alone due to AI
  • What do AEO, GEO and SGE mean from a digital analytics perspective?
  • Which new metrics and KPIs are now important (e.g. interaction rates, impression visibility, scroll depth for SBU hits)
  • First steps with GA4 and Adobe Analytics
  • Recommendations for reporting, dashboards & stakeholder communication
Data Science
HMA_Team_Constanze-Bogner

“In many customer projects, we are currently experiencing how much visibility is changing as a result of AI search. Many brands are still measuring with old SEO metrics and therefore may not even realize that they hardly appear in the ‘new’ search results. The time is now to define the right KPIs for the AI era.”

Constanze Bogner, Senior Digital Analytics Specialist
Hopmann Marketing Analytics

Secure your seat and find out how you can make AI search measurable.