COMPOSABLE CDP WEBINAR RECORDING

10 Reasons Your CDP Should Be Composable.

Many organizations are paying high licensing fees for a separate Customer Data Platform – even though all their customer data already sits in their own data platform. The result: duplicate data storage, limited campaign flexibility, and growing dependency on a single vendor. Adam Greco from Hightouch and Hopmann CEO Jörg Hopmann show why the data platform itself is the better CDP – and how marketing, e-commerce, and sales teams can use it to run more relevant campaigns faster, reduce costs, and retain full ownership of their data.

🇬🇧 This webinar was held in English.

Watch recording →

Composable CDP Webinar – Hopmann × Hightouch

Agenda and Registration

What to expect in the webinar.

Introduction: Why traditional CDPs cost more and deliver less

High licensing fees, months-long implementation projects, data living in two separate systems – and still too slow for the next campaign sprint.

WHY: 10 reasons your data platform is the better CDP

Adam Greco presents the key arguments for a platform-native CDP – backed by real-world examples from thousands of projects worldwide.

HOW: Your first campaign in weeks, not months

Jörg Hopmann walks through how organizations define use cases, activate customer data, and execute CDP projects in a structured, predictable way – without overhauling their entire IT infrastructure.

Live Q&A

Your questions to both speakers. Use the opportunity to ask what moves your work forward directly.

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Your Speakers

Two of the most experienced voices in the data industry.

Adam Greco

Product Evangelist

Hightouch

Adam Greco is one of the most recognized figures in the global data industry. As one of the earliest customers and employees of Omniture, he has guided thousands of organizations in making better use of their digital data. He is the author of the leading book on Adobe Analytics and has held strategic roles at Salesforce, Amplitude, and other leading organizations. As a board member of several data technology companies and a multiple award winner from the Digital Analytics Association, he now advises leading organizations at Hightouch on how to use data deliberately for growth.

Adobe Analytics · Author ex-Omniture ex-Salesforce ex-Amplitude Digital Analytics Association

Jörg Hopmann

CEO & Founder

Hopmann Marketing Analytics GmbH

For over 20 years, Jörg Hopmann has advised CMOs, CDOs, and decision-makers in enterprises and mid-sized companies on making targeted use of their marketing and sales data. As founder and managing director, he is both a strategic advisor and hands-on in client projects. This combination of strategic perspective and operational practice creates a knowledge transfer that delivers measurable results. Hopmann’s CDP practice guides organizations from vendor selection through implementation to active use – as a certified Hightouch partner for the DACH region.

Marketing Analytics Composable CDP Hightouch Partner DACH Data Strategy AI in Marketing

Highlight: Composable CDP Webinar

Why Your Data Stack Is the Better CDP.

Most organizations already have everything they need for a high-performing Customer Data Platform: a cloud data platform with all their customer data in one place. What’s missing is not another platform, but the direct path from data to campaign.

Adam Greco has guided thousands of organizations in making better use of their data. In this webinar, he presents the 10 definitive reasons why the data platform is the superior CDP foundation.

Hopmann, as a certified Hightouch partner, supports the full journey – from strategy, architecture and implementation through to closed-loop optimization. Jörg Hopmann shares insights directly from day-to-day project practice.

Reasons for the Composable CDP (excerpt)

Data access & completeness Total cost & licensing model Faster time to value Flexible data schema AI readiness Data security & GDPR compliance No vendor lock-in Modular & flexibly extensible

What our customers often want to know.

FAQ – Composable CDP Webinar

Who is this Composable CDP webinar for?

For marketing leaders, e-commerce teams, and data analytics decision-makers (including CDOs and CIOs) in enterprises and mid-sized companies who want to use their customer data faster and more effectively. Some familiarity with data concepts is helpful, but not required.

Can I watch the Composable CDP webinar recording afterward?

Yes. All registered participants will receive the recording link by email directly after the live session. Registering is worthwhile even if you are unable to attend live.

What is a Composable CDP?

A Composable CDP uses customer data already centralized in your existing cloud data platform and activates it for marketing and sales tools – without duplicating data and without dependency on a single vendor. All data stays within your own infrastructure (e.g. Snowflake or BigQuery) and can be extended modularly. Learn more in the Hopmann blog.

What is Reverse ETL?

Reverse ETL (Reverse Extract, Transform, Load) moves data from your data platform directly into operational SaaS systems such as CRM platforms (e.g. Salesforce), email tools, or ad platforms – without manual exports and without data loss. Hightouch is one of the leading data activation platforms for this process.

What technical requirements do I need for a Composable CDP?

An existing cloud data platform (such as Snowflake, BigQuery, Databricks, or Redshift) is the most important prerequisite. What the minimum requirements look like in practice is covered concretely in the webinar. For further questions, Hopmann’s CDP consulting team is happy to help.

How does Hightouch differ from traditional CDPs?

Traditional CDPs require you to copy your data into their proprietary system. Hightouch works directly on your existing data platform – no duplicate data storage, no vendor lock-in, and significantly less implementation effort. Read more in the comparison on our blog.