CDP Strategy
How do we integrate a CDP into our marketing and data strategy in a meaningful way? We work with you to develop a customized CDP strategy that is tailored to your business goals, use cases and existing system landscape. We analyze your data sources, identify potential along the customer journey and define a realistic target picture for your data-driven marketing architecture.
Tool Selection and Provider Comparison
Which CDP software best meets our requirements? The CDP market is diverse – and not every solution is suitable for every company. We help you find the right platform based on objective criteria, specific use cases and technical compatibility. We accompany tenders, conduct provider workshops and provide you with a sound basis for decision-making.
CDP Implementation & Integration
How can I successfully introduce a CDP from a technical and organizational perspective? We support you with the implementation of your customer data platform – from data integration and the data model to data governance. Our experts provide support with API connections, event tracking, ID matching and setting up segmentation and activation logic. We attach great importance to scalability, data security and efficient processes.
Use Case Enablement & Activation
How can I actually use my CDP? The value of a CDP only unfolds through actively used use cases. We work with you to identify relevant use cases along the customer journey – e.g. personalized campaigns, next-best-offer, cross-channel orchestration or analytics & insights. We then implement the use cases technically and enable your team to use them independently.
Training: Successful Planning and Implementation of CDP
In our hands-on training at the Hopmann Academy, you will receive a sound introduction to the topic of customer data platforms – from selection and introduction to the use of relevant use cases. We show you how to make data centrally available, build profiles, develop use cases and activate them in your day-to-day marketing activities. The training is aimed at marketing, CRM and IT teams and can be held flexibly at your company or in our training rooms in Munich or Schliersee.
Audit: CDP Health Check
How well does your CDP already work – and how can it be further optimized? As part of a structured audit, we review your existing CDP landscape: data quality, data model, segmentation logic, activation, reporting, processes and role allocation. You will receive a well-founded assessment with specific recommendations for further development and maximum added value from your CDP investments.
“This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”
Jörg Hopmann, CEO
Hopmann Marketing Analytics