HOPMANN MARKETING ANALYTICS

Data analysis is offered by many. We provide it in combination with marketing expertise.

Our History

The success story that is Hopmann Marketing Analytics began back in 2006, when the company was founded. Since then we have been supporting major corporations, medium-sized companies and start-ups, sharing our expertise as marketing specialists with data skills and building long-term relationships. We help our clients to master all the challenges they face when dealing with analytical aspects of marketing. Our pragmatism and entrepreneurial mindset are highly appreciated by our clients. We have made it our job to generate recommendations for action that are based on facts.

What we actually do.

Our Core Services

As a boutique consultancy for Marketing Analytics and Business Analytics based in Munich, we combine genuine marketing expertise with technical data and AI excellence. We advise and implement: from strategy through to operational delivery and change management support through training and workshops. The following areas are a selection of our consulting services, built on over 20 years of project experience with enterprises and mid-sized companies.

Marketing Data Stack

A Marketing Data Stack is the technical foundation for all data-driven decisions in marketing and the non-negotiable prerequisite for AI applications. We design and implement scalable data warehouse architectures including a Semantic Layer, ensuring that KPIs are consistently defined and measurable across the entire organization. Only those with clean, well-structured data can truly leverage AI in marketing.

Analytical CRM

Analytical CRM connects customer data with intelligent analysis and forecasting models: segmentation, churn prevention, customer lifetime value and predictive scoring. We design and implement CRM analytics structures that give marketing and sales a shared, reliable data foundation, enabling decisions that are measurably better than gut feeling.

Marketing Science with AI

Marketing Mix Modeling (MMM), attribution analysis, incrementality measurement, predictive analytics and other modern methods for budget and campaign optimization are at the core of data-driven marketing decisions. We develop and implement AI-powered measurement frameworks and models that make advertising effectiveness measurable across all channels. With proven results from real client projects.

AI in Marketing

We guide organizations at the intersection of Artificial Intelligence (AI), marketing and data: from building a solid data foundation for AI through automated analytics workflows to operational implementation. We also support change management throughout the process. A successful AI rollout in marketing requires not just the technical foundation, but the human one too: teams that understand how to work with AI and build confidence in new processes.

Marketing Technology

Customer Data Platforms (CDP), MarTech stacks and data integration: we conduct MarTech audits, support tool decisions and implement Composable CDPs that integrate flexibly into existing data architectures. We ensure every technology decision is built on a solid data governance foundation.

Measurement Framework

Without a structured KPI system, marketing reporting remains interpretation rather than management. We develop measurement frameworks that establish consistent measurement logic from the strategic level down to individual campaigns. Working from your specific situation, we design KPI frameworks that are used in day-to-day operations and serve as the data foundation for AI applications.

All Marketing Analytics Services

Our Strengths

Data experts and marketing professionals

No matter whether sourced from Controlling, Procurement or other departments, we can get the most out of any kind of data for you. But our core focus is on the integration, analysis and visualization of data in the digital marketing world.

Individual and personal

We place great value on getting a true understanding of you and your needs. Because only by doing so can we provide you with advice that is specific to you and deliver solutions that are tailored to your objectives. As we all know, “off-the-shelf” advice just doesn’t cut it.

Fair and transparent

A respectful client relationship is built on trust – and a fair cost structure. You won’t find any hidden costs when you work with us because you only pay for the services that you use.

Flexible and uncomplicated

Do you have a challenge that came out of nowhere and needs to be solved? Then bring it on. We can always react quickly to deal with your specific issue at short notice. Contact us – we look forward to hearing from you.

Informal and competent

As a family-run business we stand for stability, reliability and mutual goodwill. Enabling us to prove every day that high-quality consulting advice can go hand in hand with being human.

A partner who is there for you

Whether personally or virtually, we will always maintain a continuous dialogue with you. We see our role as being more than just your adviser or consultant. We are your long-term partner who is passionate about your needs and projects.