New: MarTech Check Audit
How can you keep track in the MarTech tool jungle? In many organizations, systems do not work together optimally, budgets are drained by only partially used solutions and data cannot serve as a solid basis for decision-making. Our free MarTech Check gives you a clear assessment within minutes, showing where you are well-positioned, where gaps exist, and which areas you can improve, including a view on automation, data integration, and AI. This way, you gain a clear picture of where to start in order to make your marketing technology more efficient.
Tool Selection and Strategy
Which technologies are the right choice for your data stack? We analyze your requirements and help you select the right systems – from CRM and marketing automation tools to modern databases and cloud architectures. This ensures that your stack is a perfect fit for your growth objectives. We help you to select the right tools for your individual requirements from the wide range of MarTech solutions – strategically sound, independent and future-proof.
Implementation of Marketing Tools
How do I integrate new marketing tools quickly and smoothly into my existing tech stack? Many companies fail not because of the tool selection, but because of the complex technical implementation. Different data sources, missing interfaces and unclear responsibilities often make the introduction of new solutions lengthy and inefficient. We take care of the technical implementation for you and ensure seamless integration of the tools into your existing MarTech and data landscape. We always think holistically: from the initial configuration and API connections through to automated workflows and clean data connections.
Digital Data Architectures
How do I create a flexible marketing system landscape that is scalable and data-supported? Many marketing managers are faced with the challenge that existing systems work in isolation, important data is not linked and new tools are difficult to integrate. We work with you to develop a customized, future-proof architecture – from a composable CDP to a CRM connection. Our aim is to network marketing, sales and analysis structures in such a way that you can access consistent, activatable data at any time.
Enablement & Change Management
How do I ensure that my team uses new tools effectively? The success of a MarTech project depends not only on the selection and implementation – but also on the daily use by the team. We support you in preparing internal users for new technologies, building up knowledge and anchoring new ways of working in the long term. With targeted training and accompanying change management, we ensure that your investments in marketing technology have a long-term impact.
Digital Analytics & Tracking
How do users move through my website or app – and where do I lose them? How do customers interact with my online product? We create transparency through clean, GDPR-compliant tracking and provide reliable data as a basis for decision-making. With relevant metrics and KPIs such as page views, conversion rate, funnel abandonment rate, referrals or engagement time, you can see what really works – and where optimization is necessary. Thanks to our experience with daily tracking on particularly high-turnover days such as Black Friday, we know what really matters in e-commerce and digital campaigns.
MarTech Trainings
How can my team become fit to handle data? At the Hopmann Academy, we offer practical training for relevant MarTech tools – from Tableau, Power BI and Google Analytics 4 to Adobe Analytics and modern data engineering tools such as dbt. Whether you are a beginner or an advanced user, our training courses are individually tailored to your needs and combine technical know-how with concrete best practices from our day-to-day data work. This will make your team fit for the data-driven future.
Audits: Marketing Technology
What is the potential of my marketing technology? Are we well positioned for the future? Our technology-related audits put your existing marketing tool landscape through its paces – from tracking concepts and tag management setups to reporting workflows. We identify optimization potential and provide you with prioritized recommendations for a high-performance MarTech architecture that best supports your marketing goals.
One team, many perspectives – for your Marketing Technology
Our team brings together experts from various fields: strategists with extensive marketing and technology expertise, data engineers with in-depth knowledge of modern data architectures and specialists in digital analytics, data visualization and AI. This interdisciplinary composition enables us to understand your challenges holistically and advise you with customized approaches. Our goal is to optimally align your marketing technologies with your business objectives.
“This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”
Constanze Bogner, Senior Digital Analytics Specialist
Hopmann Marketing Analytics
Social Listening Consulting
How do I find out what customers are really saying online about my brand, products, or campaigns? Social Listening makes it possible: you gain unfiltered feedback from social networks, forums, communities and more. This allows you to identify trends, opportunities, and risks often before traditional market research can react. With a clear strategy, well-defined KPIs, and the right tool selection, Social Listening becomes a true steering instrument. Our experts support you in setting up Social Listening efficiently, integrating the data into your marketing data stack, and translating it into business decisions.