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Marketing Technology

Marketing efficiency stands and falls with the right technology. Without the right tools, potential remains untapped, data is fragmented and tasks and decision-making processes are unnecessarily protracted. The right marketing technology optimizes processes, automates repetitive tasks and ensures measurable success.

  • Lavera Naturkosmetik
  • Allianz
  • Fresenius
  • Douglas
  • Aachener Grundvermögen
  • Fielmann
  • Telefonica
  • Roche
  • Smarter, faster, more scalable – Marketing Technology as a game changer

    How effectively do our marketing technologies support our business goals? Are we already using the full potential of the tools to create personalized customer experiences and automate processes?

    In today’s digital landscape, well thought-out marketing technology is crucial. Without the right strategy and stack, the efficiency of your marketing efforts will suffer. With the right selection and integration of MarTech solutions, you can optimize your processes, strengthen customer loyalty and ultimately increase your sales. We help you to identify and successfully implement the right technologies for your individual requirements.

    Tool Selection and Strategy

    Which technologies are the right choice for your data stack? We analyze your requirements and help you select the right systems – from CRM and marketing automation tools to modern databases and cloud architectures. This ensures that your stack is a perfect fit for your growth objectives. We help you to select the right tools for your individual requirements from the wide range of MarTech solutions – strategically sound, independent and future-proof.

    Tool-Auswahl und Strategie
    Digitale Datenarchitekturen

    Digital Data Architectures

    How do I create a flexible marketing system landscape that is scalable and data-supported? Many marketing managers are faced with the challenge that existing systems work in isolation, important data is not linked and new tools are difficult to integrate. We work with you to develop a customized, future-proof architecture – from a composable CDP to a CRM connection. Our aim is to network marketing, sales and analysis structures in such a way that you can access consistent, activatable data at any time.

    Implementation of Marketing Tools

    How do I integrate new marketing tools quickly and smoothly into my existing tech stack? Many companies fail not because of the tool selection, but because of the complex technical implementation. Different data sources, missing interfaces and unclear responsibilities often make the introduction of new solutions lengthy and inefficient. We take care of the technical implementation for you and ensure seamless integration of the tools into your existing MarTech and data landscape. We always think holistically: from the initial configuration and API connections through to automated workflows and clean data connections.

    Implementierung Mar-Tech Tool
    Digital Analytics & Tracking

    Digital Analytics & Tracking

    How do users move through my website or app – and where do I lose them? How do customers interact with my online product? We create transparency through clean, GDPR-compliant tracking and provide reliable data as a basis for decision-making. With relevant metrics and KPIs such as page views, conversion rate, funnel abandonment rate, referrals or engagement time, you can see what really works – and where optimization is necessary. Thanks to our experience with daily tracking on particularly high-turnover days such as Black Friday, we know what really matters in e-commerce and digital campaigns.

    Enablement & Change Management

    How do I ensure that my team uses new tools effectively? The success of a MarTech project depends not only on the selection and implementation – but also on the daily use by the team. We support you in preparing internal users for new technologies, building up knowledge and anchoring new ways of working in the long term. With targeted training and accompanying change management, we ensure that your investments in marketing technology have a long-term impact.

    Enablement & Change Management
    Hopmann Pfeil weiß

    Audits: Marketing Technology

    What is the potential of my marketing technology? Are we well positioned for the future? Our technology-related audits put your existing marketing tool landscape through its paces – from tracking concepts and tag management setups to reporting workflows. We identify optimization potential and provide you with prioritized recommendations for a high-performance MarTech architecture that best supports your marketing goals.

    MarTech Trainings

    How can my team become fit to handle data? At the Hopmann Academy, we offer practical training for relevant MarTech tools – from Tableau, Power BI and Google Analytics 4 to Adobe Analytics and modern data engineering tools such as dbt. Whether you are a beginner or an advanced user, our training courses are individually tailored to your needs and combine technical know-how with concrete best practices from our day-to-day data work. This will make your team fit for the data-driven future.

    Hopmann Pfeil weiß links

    One team, many perspectives – for your Marketing Technology

    Our team brings together experts from various fields: strategists with extensive marketing and technology expertise, data engineers with in-depth knowledge of modern data architectures and specialists in digital analytics, data visualization and AI. This interdisciplinary composition enables us to understand your challenges holistically and advise you with customized approaches. Our goal is to optimally align your marketing technologies with your business objectives.

    HMA_Team_Marilena-Hohm

    “This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”

    Jörg Hopmann, CEO
    Hopmann Marketing Analytics

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