Marketing Data Strategy
Use your data strategically to achieve your corporate and marketing goals. With almost 20 years of experience, we are your ideal partner for analysing organizational and technical setups, uncovering optimization potential, making processes more efficient, becoming “data-driven” and successfully implementing change management. Our dedicated team for “Marketing Data Strategy” will be happy to guide you step by step.
Marketing Technology
The marketing technology landscape is diverse, and the range of options and tools can be overwhelming. Our experts advise you individually and in a goal-oriented manner along the entire marketing tech stack. They design and implement digital architectures, analysis tools, (composable) CDPs, CRMs, campaign solutions and much more. Let our specialized “Marketing Technology” team accompany you – from tool selection to successful implementation.
Marketing Data Stack
An efficient sales and marketing data stack integrates, organizes and visualizes data from relevant systems to deliver key insights. Our team has in-depth experience with integrating, organizing and visualizing data in modern platforms. They are not only experts in SQL, databases, ELT/ETL processes and marketing dashboards, but also ensure that your business needs are aligned with your data infrastructure. Our experienced marketing data stack team will support you in building your data infrastructure efficiently and future-proof – step by step.
Analytical CRM
Understand and activate your target groups better with comprehensive data insights. With an analytical CRM, you can analyze customer behavior and optimize your customer relationships – for more customer loyalty, increased satisfaction and less churn. Whether customer lifetime value (CLV), target group segmentation, churn forecasts or activation strategies – our data specialists in the “Analytical CRM” team will take you by the hand and help you to use your customer data strategically, from segmentation to activation.
Marketing Science
By combining data science, industry knowledge and an in-depth understanding of marketing and sales, you receive reliable results for the future. For example, you can predict the incremental success of brand and lead generation campaigns or determine the ideal budget allocation for maximum impact. Our data scientists in the “Marketing Science” team support you with future-proof analyses for your customer acquisition, branding and general company performance. They transform complex analyses into understandable, data-based statements for your entire team.
Dashboards & Reporting
Make your marketing data visible in the company with high-quality marketing dashboards and respond to your insights on campaigns, press releases, sales promotions, etc. on a daily basis. Our dashboards give you clear, concise insights into your KPIs – for better decisions, faster measures, increased competitiveness and more transparency within the team.
Digital Analytics
With digital analytics, you lay an important foundation for more data-driven decisions in marketing. From the analysis of website visits, user behavior in apps and e-commerce conversions to the seamless integration of other data sources for the full picture – we support you with tailor-made approaches and in-depth expertise in leading tools & technologies. Recognize which channels are really performing, where users are dropping off and how to target your budget.
Customer Data Platform (CDP)
A CDP bundles customer data from different sources and overcomes data silos – across channels, in compliance with data protection regulations and efficiently. With our help, you can transform fragmented information into a holistic customer picture that you can use automatically to activate existing potential. Whether personalized product recommendations in the online store, dynamic content on your website or automated email routes – a CDP enables more relevant communication along the entire customer journey.
Marketing Efficiency
Increase the efficiency of your marketing measures without using more resources. With clear analyses, optimized processes and data-supported planning, we help you to achieve your goals faster and more cost-efficiently and with minimal effort. For almost 20 years, we have been helping international companies to deploy their marketing resources in a more targeted manner – for example through automated campaign analyses, improved budget allocation or the identification of low- and high-performing measures.
AI Support in Marketing
The use of artificial intelligence (AI) does not make sense everywhere – just because everyone is doing it. We help you to identify the real added value of AI for your marketing and your specific use cases. With a critical eye, sound methodology and our consultants’ in-depth industry knowledge, we use artificial intelligence (AI) where it can really advance your goals. Whether in the intelligent combination of human expertise and machine algorithms or the optimization of marketing processes – we show you how AI can measurably increase your efficiency.
Marketing Analytics Trainings
Get fit for your data with our Hopmann Academy! You will learn from our experts how to get the best out of your marketing and sales data and discover exciting data treasures in your company. From tool training for Tableau, Power BI or Google Analytics to dbt, building a marketing data stack or hybrid project management. We help you with individual in-house training courses wherever you need support.