Data analytics expertise meets marketing ambition

As Principal, I am a passionate management consultant and project manager for strategic and operational topics in analysis, marketing, IT, service/product development and change management. Early on, I specialized in business analytics, data-driven marketing, digital transformation and CRM strategy in transformation-oriented companies. My approach is always value-driven and goal-oriented.

In my private life, my family is of course the most important thing, and I love to cook. Often quite well too.

During my PhD in epigenetics, I quickly became fascinated by the power of data analytics. In the Data Analytics team, I use my experience in Big Data projects to specialize in the interpretation of complex data.

Outside of work, you can often find me dancing vintage style or enjoying my passion for skiing.

I discovered my passion for analytics while working in an IT management consultancy. I find it very interesting to collect data from different sources, organize it efficiently and gain meaningful insights. At Hopmann Marketing Analytics, I support the data engineering team in the development of data models and the creation of ETL pipelines.
In my free time, I enjoy reading, cycling in nature and traveling.

In der heutigen Informationsgesellschaft ist es entscheidend, die eigenen Daten zu verstehen, um strategische Geschäftsentscheidungen treffen zu können. Im Laufe meiner Karriere habe ich die Fähigkeit entwickelt, die Bedürfnisse meiner Kunden zu identifizieren und diese in umsetzbare, datengestützte Lösungen zu übersetzen. Hier bei Hopmann setze ich meine technischen und analytischen Fähigkeiten ein, um unsere Kunden bei der Entwicklung von Marketingstrategien zu unterstützen, die ihren Zielen entsprechen.

Außerhalb der Arbeit lese ich gerne, backe oder genieße die wunderschöne Naturlandschaft rund um München.

The added value generated by collecting and analyzing data is enormous. My fascination with the “power of data” grew during my studies in Big Data Marketing. I get to experience this at first hand in the Digital Analytics team. We support customers with data analysis and develop tracking concepts that define the framework for implementing, evaluating and interpreting the data.

I like to spend my free time doing sports and in nature: hiking in the mountains, swimming in lakes or the sea, and cycling. As a newcomer to Munich, I like to explore the surrounding area, that is when I’m not traveling in my free time.

In the Digital Analytics team, I help to generate added value for our customers through the correct collection and analysis of data. To do this, I create tracking concepts and work with various analysis tools such as Google Analytics or Adobe Analytics.

In my free time, I like to do sports – preferably swimming, skiing and cycling.

As a Senior Digital Analytics Specialist at Hopmann Marketing Analytics, I am passionate about deriving actionable data insights for stakeholders by acting as the bridge between technical and business units. During my multiple years of experience in the e-commerce world, I have always advocated responsible data collection while optimizing user engagement and conversion rates.

Outside of work, I enjoy exploring new places and cuisines.

In order to manage a company successfully, it is important to have a good overview of the company and its environment. By preparing our customers’ data and presenting key figures in visually appealing dashboards, I can help them to gain such an overview. I achieve this mainly by using common visualization tools such as Tableau or Microsoft Power BI.

In my free time, you can often find me out in the fresh air: either walking our dog or taking part in endurance runs and cycling tours.

As a Junior Data Engineering Specialist, my job is to create connections between data sources and integrate them into data warehouses. The programming techniques I learnt in my Master’s program in Management Technology allow me to do this more effectively and support my team. Here I work with various cutting-edge tools such as Snowflake, DBT and AWS.

In my free time, I do various activities with my friends. I also enjoy sports – my favorite is playing basketball.

In my previous role as a research assistant and lecturer at university, I learned how to present complex issues in an understandable way. Now I use this knowledge to create expressive dashboards for our customers in Power BI and Looker Studio. This creates the right basis for important decisions.

In my free time, I like to dance standard and Latin or train with the kettlebell.

I work in the Data Engineering team and create customized dashboards using Tableau or Power BI. In this way, I support our customers in making data-driven decisions. Through my studies in the field of geophysics, I learned how to deal with large amounts of data and filter important decisions from them.

Outside of work, I like to spend my time in the fresh air – exploring the countryside around Munich or doing various sporting activities.

As a data visualization specialist at Hopmann Marketing Analytics, I am able to combine my creative training in art and design with my knowledge of data analysis. Through my studies in international economics and my previous professional experience, I have learned to visualize data in a meaningful way and to adapt it to the respective customer requirements.

Outside of work, I spend a lot of time doing sports and enjoy being outdoors in nature.

After successfully completing my master’s degree in mechanical engineering and data science, I gained several years of experience in customer consulting. As a certified Snowflake expert, I deal with the development of ETL/ELT processes for data integration and transformation for subsequent visualizations. Depending on the client’s needs, I manage challenging data engineering projects with various technologies, including both on-premise solutions and cloud platforms such as AWS or GCP.

In my free time, I like to travel or do sports, mainly outdoors in the fresh air.

Clear and accurate data allows for effective presentation and better-informed decision making. Having learnt that from my time as a civil engineer, I pursued a master’s in software engineering and now I enjoy working on its implementation for our customers. I aim for efficient flows of data ingestion and preparation to best support subsequent use, and to this end some of my main tools of interest are Airflow, dbt, and Snowflake.

While letting thoughts of data percolate, I find balance in outdoor activities that combine mindfulness and movement; whether gardening, rock climbing, ski touring, hiking, or simply sitting in some cold water.

Thanks to my studies in media informatics and my doctorate in the field of data visualization, my expertise lies in the development of ETL processes for data integration and transformation with common tools such as Data Virtuality or scripting languages such as Python and R. As a certified Tableau expert with many years of experience, I also deal with the conception and implementation of effective visualizations and interactive dashboards.

In addition to data visualization, my second great passion is music, which is why I spend a lot of time at concerts or with my own bands in the rehearsal room and on stage.

As a certified Tableau expert with a master’s degree in statistics, I support our customers from data preparation, merging and analysis to the design and visualization of interactive dashboards. In addition to Tableau, I use Data Virtuality and R.

I like to spend my free time in the mountains – with a piece of chocolate and in good company.

As a data engineer, I deal with a variety of tasks, such as the integration and transformation of data and the development of efficient ETL pipelines. It is particularly important to me to provide our customers with the best possible support and to keep up to date with the latest trends in big data technologies in order to gain valuable insights from the data.

Outside of work, I enjoy cycling and basketball. I am also passionate about traveling to new places, exploring cultures and capturing special moments on my camera.

Make the difference – that’s my motto, simple and powerful.
I am currently pursuing a Master’s degree in Management and Technology with a focus on marketing and computer technology. What I have learned from my academic background allows me to seamlessly combine marketing and technology. Continuous learning and passion for digital analytics drive my motivation.

In my free time, I enjoy exploring new places and playing sports.

With several years of experience in data analysis, my main task is to design and implement interactive reports. I support our customers with data visualization using Tableau, Excel and Power BI.

My mood booster besides juggling with numbers: Baking. I have a passion for the small, fine and sweet things that make life “nicer”.

With a PhD in Learning Sciences at LMU Munich and a background in cognitive psychology, I’ve focused on how people make sense of data and how to support them in drawing accurate conclusions from it. I now use this knowledge to support our customers by turning complex data into user-friendly dashboards with Power BI and Tableau, as well as performing ad hoc analyses.

In my free time, I enjoy spending time with loved ones, going for nature walks, and dancing Latin-style.

I enjoy solving business puzzles through data analysis, turning complex processes into clear solutions. With a master’s degree in economics, additional education in data science, and extensive experience in various industries, I analyze data, create informative dashboards and reports that help companies make data-driven decisions.

In my free time, I enjoy baking and going on family walks with our dog around the beautiful Munich area.

With my Master’s degree in Information Systems, I have a strong focus on the interface between business and IT. I like to combine analytical thinking with creative data visualization. With my experience in data analysis and Power BI, I help companies to gain valuable insights from their data. I am passionate about working with complex correlations.

In my free time, I enjoy traveling, being in nature or at a soccer match in the stadium.

I discovered my passion for data-driven marketing during my studies in media management and specialized in it. Over the past 17 years, I have worked as a marketing and project manager in various international companies (B2B, B2C, agency). I have been able to share my passion for marketing data in various book articles, event presentations and interviews in trade magazines. At Hopmann Marketing Analytics, I take care of general marketing and the creation of exciting content for (potential) customers.

I like to spend my free time with my family in the mountains and in nature. I also write bilingual children’s books and stories that promote understanding between different cultures.