Tableau Consulting
How do we use Tableau efficiently and purposefully? Whether you are setting up a new dashboard, enhancing your existing reports or optimizing your data models – we get the most out of Tableau for you. Our experts provide support with the dashboard strategy, definition of the most important KPIs, visualization concepts, performance improvement, user roles and data governance structures – right through to dedicated Tableau training in Munich, Schliersee or in-house at your company.
Power BI Consulting
How do we take our reports to the next level with Power BI? We advise you on the introduction, design and scaling of your Power BI landscape. Together, we develop scalable data models, clear dashboards and automated reports – including DAX optimization, data integration and rights concepts as well as Power BI training in Munich, Schliersee or in-house at your company. For better insights at the right time, in the right place for the right people – on a daily, monthly, quarterly or annual basis.
Tool migration (e.g. change from Tableau to Power BI)
How do we ensure a smooth transition between our data viz tools? We support you in migrating from one BI tool to another – e.g. from Tableau to Power BI or vice versa. We not only advise you in terms of planning, design and technical implementation, but also ensure acceptance of the new tool in your team: through a clean concept, automated workflows and targeted training as part of our Hopmann Academy.
Ad-hoc Reports & Detailed Analyses
How can we provide quick answers to specific questions? Whether short-term analysis requests, in-depth business insights or individual management reports: we create precise, data-based evaluations for you – flexible, comprehensible and targeted. So that you can make quick and well-founded decisions, even in special cases or spontaneous requests from your management or colleagues.
Individual Dashboards & Visualizations
Which dashboards help us best to make targeted marketing investments? How can I track campaigns in near real time? We develop interactive dashboards that precisely map your KPIs, processes and target groups. Whether standard reports, detailed operational views or strategic executive dashboards – we design your visualization in the tool of your choice so that it is intuitively understandable and directly usable. If required, the dashboards can also be mobile and therefore always available.
Self-Service-BI & Enablement
How do we achieve data competence in the team and create data literacy for our entire organization? We empower your teams to work independently with data visualization tools such as Tableau or Power BI – through targeted training, clear governance rules and well thought-out KPI and data models. This turns time-consuming Excel reporting into a genuine self-service experience that is efficient, shortens decision-making paths and creates more freedom for strategy and creativity.
Training: Tableau & Power BI
With the Hopmann Academy, we offer you practice-oriented, first-class training in the field of data visualization: Power BI workshops, Tableau training and more. Secure your place and become fit for the effective analysis and presentation of your data. Of course, we also offer customized training for your teams in-house at your company, e.g. if you have just introduced a new tool or migrated from Tableau to Power BI.
Audit: Reporting Landscape and BI Maturity Level
Where do we stand with our current BI strategy? Are we using the right tools or should we migrate our data viz tool in order to report more efficiently? As part of a structured audit, we analyze your existing reporting landscape: tool usage, data quality, visualization standards, data governance and user adoption. You will receive concrete and actionable tips on how to strategically develop your Mar-Tech reporting structure.
“This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”
Jörg Hopmann, CEO
Hopmann Marketing Analytics