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Marketing Reports & Dashboards

With individually designed reports and interactive marketing dashboards, we make your metrics and KPIs transparent, comparable and controllable – tailored to your goals and target groups. Whether with Tableau, Power BI or the tool of your choice: we create the analytical basis for data-based decisions and efficient reporting.

  • Lavera Naturkosmetik
  • Allianz
  • Fresenius
  • Douglas
  • Aachener Grundvermögen
  • Fielmann
  • Telefonica
  • Roche
  • Creating transparency – accelerating decisions with the right insights

    How do we keep track of increasingly complex marketing data? Which KPIs are decisive for our marketing success? How do we manage to make insights usable quickly and reliably within the team?

    With interactive dashboards, automated reports and flexible ad-hoc analyses, we create the basis for data-supported decisions in marketing and sales – based on your objectives. We support you from the conception and implementation of modern reporting solutions (including tool consulting and training) through to data storytelling and self-service BI. This results in reports that provide orientation – even without prior technical knowledge. You will be surprised how easily you can “read” your data and use it for your success. We will be happy to advise you.

    Tableau Consulting

    How do we use Tableau efficiently and purposefully? Whether you are setting up a new dashboard, enhancing your existing reports or optimizing your data models – we get the most out of Tableau for you. Our experts provide support with the dashboard strategy, definition of the most important KPIs, visualization concepts, performance improvement, user roles and data governance structures – right through to dedicated Tableau training in Munich, Schliersee or in-house at your company.

    Tableau_Beratung_München
    PowerBI_Beratung_München

    Power BI Consulting

    How do we take our reports to the next level with Power BI? We advise you on the introduction, design and scaling of your Power BI landscape. Together, we develop scalable data models, clear dashboards and automated reports – including DAX optimization, data integration and rights concepts as well as Power BI training in Munich, Schliersee or in-house at your company. For better insights at the right time, in the right place for the right people – on a daily, monthly, quarterly or annual basis.

    Tool migration (e.g. change from Tableau to Power BI)

    How do we ensure a smooth transition between our data viz tools? We support you in migrating from one BI tool to another – e.g. from Tableau to Power BI or vice versa. We not only advise you in terms of planning, design and technical implementation, but also ensure acceptance of the new tool in your team: through a clean concept, automated workflows and targeted training as part of our Hopmann Academy.

    Migration_Tableau_PowerBI
    Ad-hoc Reports

    Ad-hoc Reports & Detailed Analyses

    How can we provide quick answers to specific questions? Whether short-term analysis requests, in-depth business insights or individual management reports: we create precise, data-based evaluations for you – flexible, comprehensible and targeted. So that you can make quick and well-founded decisions, even in special cases or spontaneous requests from your management or colleagues.

    Individual Dashboards & Visualizations

    Which dashboards help us best to make targeted marketing investments? How can I track campaigns in near real time? We develop interactive dashboards that precisely map your KPIs, processes and target groups. Whether standard reports, detailed operational views or strategic executive dashboards – we design your visualization in the tool of your choice so that it is intuitively understandable and directly usable. If required, the dashboards can also be mobile and therefore always available.

    Data Driven Marketing
    Self Service BI & Enablement

    Self-Service-BI & Enablement

    How do we achieve data competence in the team and create data literacy for our entire organization? We empower your teams to work independently with data visualization tools such as Tableau or Power BI – through targeted training, clear governance rules and well thought-out KPI and data models. This turns time-consuming Excel reporting into a genuine self-service experience that is efficient, shortens decision-making paths and creates more freedom for strategy and creativity.

    Training: Tableau & Power BI

    With the Hopmann Academy, we offer you practice-oriented, first-class training in the field of data visualization: Power BI workshops, Tableau training and more. Secure your place and become fit for the effective analysis and presentation of your data. Of course, we also offer customized training for your teams in-house at your company, e.g. if you have just introduced a new tool or migrated from Tableau to Power BI.

    Hopmann Pfeil weiß links
    Hopmann Pfeil weiß

    Audit: Reporting Landscape and BI Maturity Level

    Where do we stand with our current BI strategy? Are we using the right tools or should we migrate our data viz tool in order to report more efficiently? As part of a structured audit, we analyze your existing reporting landscape: tool usage, data quality, visualization standards, data governance and user adoption. You will receive concrete and actionable tips on how to strategically develop your Mar-Tech reporting structure.

    HMA_Team_Marilena-Hohm

    “This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”

    Jörg Hopmann, CEO
    Hopmann Marketing Analytics

    Get in touch

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