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HMA ACADEMY

Workshop AEO/GEO: Measure and Boost Your Brand’s AI Visibility

Price
on request
Level
Beginners

SEO alone is no longer enough: With AEO/GEO you secure your brand’s visibility in the AI-driven world.

The rules of digital visibility have changed. Customers no longer search exclusively via traditional search engines. They get direct answers from chatbots and AI systems. In these “zero-click” environments, it’s critical that your brand shows up.

For marketing and sales leaders, this means: If you don’t know and actively manage your brand’s AI visibility, you risk losing reach to competitors and disappearing from your customers’ consideration set. The consequences: declining brand awareness, fewer leads, decreasing revenue. On the flip side, those who act now can gain a massive competitive edge. So, don’t wait, and start today.

This workshop will show you how to measure, compare, and actively improve your brand presence in AI Search and Generative Engine Optimization (AEO/GEO).

Module 1: Basics and Relevance

Understand why AI Search is redefining brand visibility and why traditional SEO alone is no longer enough.

AI Search and AEO/GEO at a Glance

Learn how AI Search differs from traditional search and understand how answers instead of links reshape the flow of information and your marketing funnel.

The Zero-Click Reality

We explain why users are clicking on websites less and less, and what this means for your brand and online presence.

Urgency for Businesses

Discover the risks of not actively measuring and managing your brand’s visibility in AI environments as well as the opportunities early adopters can leverage.

Module 2: Making AI Visibility Measurable

You will get to know the key metrics and tools you need to evaluate your brand’s presence in AI search results.

Relevant KPIs for AI Visibility

From Share of Voice to AI Brand Mentions – we’ll show you which metrics truly matter for marketing reporting in the new AI era.

Analytics Methods and Tools

Get practical insights into emerging measurement methods and technologies that already deliver reliable results for AI search visibility today.

How it works in daily business

See how AI Search KPIs can be tracked in Adobe Analytics and Google Analytics. In addition, we’ll explore a dedicated tool designed to evaluate brand visibility in AI environments even before users visit your website.

Module 3: Opportunities & Risks for Marketing

We explain in detail how AI Search is reshaping the funnel and what this means for your marketing and sales strategies.

Understanding New Customer Journeys

Learn how AI-generated answers in searches and chats influence buying decisions. Find out what role marketing and sales will play in the future.

Competitors and Misinformation

Understand the risks if AI favors competitors or spreads inaccurate information about your brand.

Setting Strategic Priorities

Identify where investments are critical to ensure visibility going forward. Together, we discuss how shifting part of your SEO/SEM budget toward AEO/GEO can impact your brand.

Module 4: Practical Exercise and Next Steps

Learn how to apply the key metrics and tools to evaluate your brand’s presence in AI search results.

Live Analysis of Your Brand (Quick Check)

Together, we’ll run an initial short analysis to see how AI environments present your brand and what insights you can take away.

Actionable Recommendations for Marketing

We’ll develop immediately applicable approaches with you that your team can put into practice right after the workshop.

Framework and Checklist for Practice

At the end of the workshop, you’ll receive a GEO/AEO framework with relevant KPIs and a practical checklist to support your start and guide your work over the coming months.

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Goals of the Workshop

The workshop empowers marketing and sales leaders to understand, accurately measure, and actively improve their brand visibility in AI-driven search environments.

It is designed for CEOs, CMOs, marketing leads, brand managers, and sales executives in mid-sized companies and large enterprises who want to secure a head start in the new world of AI.

Options of the Workshop

You can book this training as a customized in-house format for you and your team. Here, your brand and your industry are the focus of the modules.

Alternatively, we also offer the workshop as an open session in a small group, where you can benefit from the exchange and experiences of other companies.

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Sebastian_Rutz_FAZ-sw

“The Power BI in-house training was tailored precisely to our specific requirements. The trainer was very knowledgeable, friendly and answered all our questions in detail. The content on data modelling and visualization was presented in a well-structured way so that we were able to effectively expand our previous knowledge through practical best practice examples.”

Sven Rutz, Head of Product Planning

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Learn more about the workshop. Contact us and secure your AI visibility.

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FAQ

For whom is the workshop?

The workshop is aimed at managing directors and marketing and sales managers in medium-sized companies and corporations. CMOs, marketing leads, brand managers, and sales leads who want to strategically position their brand in AI-driven search environments will benefit particularly from this workshop.

How do AEO/GEO differ from traditional SEO?

SEO optimizes websites for search engines. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) aim to be visible in AI-based answers and generative search results. While SEO focuses on clicks to your website, AEO/GEO is about ensuring your brand is directly present in the answers.

What exactly will I take away from the AI Visibility Workshop?

You will gain a clear understanding of how AI Search works, a KPI framework for measuring your brand visibility, a practical checklist, and initial individual quick insights into your brand. This will enable you to immediately derive measures for marketing and sales.

Do I need any prior technical knowledge to participate?

No. The training is specifically designed for decision-makers. Technical terms and methods are explained in a practical way so that you can directly apply the insights to your strategy.

Who leads the workshop?

The workshop is led by experienced trainers from the HMA Academy. Our team has nearly 20 years of expertise in marketing analytics and implements complex data and AI projects for medium-sized companies and corporations on a daily basis. So you benefit not only from in-depth expertise, but also from practical insights.

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