Case Studies & Use Cases

An e-commerce company gains planning certainty through automated cloud cost monitoring with AWS, Snowflake & Terraform and prevents budget overruns.

Learn step by step how we set up the process:

• Starting point & challenge
• Designing the budget alerting system
• Setting up the environments
• Implementation of the Monitor
• Providing the infrastructure

An innovative healthcare group modernizes the way it engages Healthcare Professionals (HCPs) through data-driven customer segmentation and creating a scalable foundation for personalized marketing.

In this case study, you will learn about the path to data-driven segmentation:

• The ambition to better engage HCPs
• The steps toward more effective data usage
• Applying a scalable RFM-based model
• Results and added value of data-driven customer segmentation

An international consulting company saves a lot of time and resources by introducing data-driven marketing and creates transparency throughout the whole company.

In this case study, you will learn about the process of implementing DDM:

• Requirements and objectives
• Previous setup of the reporting
• Approach and challenges
• Solutions and implementation
• Successes achieved by leveraging DDM

A well-known, private equity-funded FinTech start-up has professionalized its marketing with data-driven marketing and measurably increased the efficiency of its campaigns.

Read the case study to find out more about the following points:

• Objectives for data-driven marketing
• Definition of measurement framework and KPIs
• Building a marketing data stack
• Automation of marketing processes
• Solution for measuring marketing attribution

An international healthcare corporation creates transparency across more than 300 websites with a central KPI dashboard and establishes a unified foundation for data-driven decisions.

Discover the path to the global KPI framework:

• Initial situation: fragmented tools and data gaps
• Building a scalable data infrastructure
• Harmonization of KPIs
• Development of a global Power BI dashboard
• Global ntroduction of Adobe Analytics
• Strengthening data literacy within the company

For a healthcare e-commerce company, we successfully merged various data landscapes in a marketing data stack. The result: significantly more professional reporting for marketing costs and successes as well as greater efficiency.

The case study shows how you can gain comprehensive insights with data-driven marketing:

• Building a modern data stack
• Defining the data strategy
• Integrating marketing data into the corporate context
• Merging different systems
• Building data expertise