An international consulting company saves a lot of time and resources by introducing data-driven marketing and creates transparency throughout the whole company.

In this case study, you will learn about the process of implementing DDM:

• Requirements and objectives
• Previous setup of the reporting
• Approach and challenges
• Solutions and implementation
• Successes achieved by leveraging DDM

A well-known, private equity-funded FinTech start-up has professionalized its marketing with data-driven marketing and measurably increased the efficiency of its campaigns.

Read the case study to find out more about the following points:

• Objectives for data-driven marketing
• Definition of measurement framework and KPIs
• Building a marketing data stack
• Automation of marketing processes
• Solution for measuring marketing attribution

For a healthcare e-commerce company, we successfully merged various data landscapes in a marketing data stack. The result: significantly more professional reporting for marketing costs and successes as well as greater efficiency.

The case study shows how you can gain comprehensive insights with data-driven marketing:

• Building a modern data stack
• Defining the data strategy
• Integrating marketing data into the corporate context
• Merging different systems
• Building data expertise