Our online and offline events show how marketing analytics and AI are used to measure impact and manage marketing effectively. Our experts share insights into cutting-edge methods, data requirements, and relevant questions from the industry. Our formats are aimed at marketing managers who want to base their marketing on a robust data foundation.
Context for AI Agents.
At this event, Tobias Lanzl will explain how the Semantic Layer and Context Layer ensure that AI agents understand data correctly and provide reliable responses. An inspiring talk, networking, and barista-brewed coffee.
From AI Investments to Measurable Business Value. In a panel discussion followed by interactive sessions, we’ll show you how medium-sized businesses can professionalize and scale their use of AI. This AI event is aimed at marketing, sales, and IT leaders.
Learn from our experts.
This intensive training course is your practical guide to data-driven marketing. You will learn in a structured way how to use your data with meaningful AI support to achieve measurable business success.
Keynote and interactive sessions led by our experts on the practical use of AI.
Together with marketing, sales, and IT leaders from small and medium-sized businesses, we discuss specific use cases in interactive sessions on topics such as AI Search Visibility (GEO), Agentic AI, MMM, AI literacy, and the Semantic Layer.
Marketing Mix Modeling in a nutshell.
At this Raw & Roasted networking event, Dr. Simon Hannemann gave a hands-on introduction to MMM: what it delivers, where its limits are, and when it makes sense. Inspiring talk, open discussion, and barista coffee.
Monthly AI event in Munich.
How can traditional AI guidance be transformed into genuine, sustainable AI expertise within a team? Dr. Özgün Köksal, Senior Data Analytics Specialist at Hopmann, explains how companies can look beyond simply using tools and strategically integrate AI into their daily work.
Why your Data Platform Is The Better CDP.
Many companies pay high CDP licensing fees—yet they already have everything they need in their own data platform. We’ll show you why it’s the better CDP and how you can take the first step toward activation in no time.
Monthly AI Event in Munich.
AI automation holds great promise—but it only delivers if the data foundation is right. Dr. Simon Hannemann, Data Science Manager at Hopmann, explains what criteria your data must meet for AI applications to function reliably.
Hands-on AI Event with the BVMW.
In three straightforward talks, we’ll explore what really matters when using AI in marketing: from data quality as the foundation, to building genuine AI expertise within the team, to concrete strategies for Agentic AI.
With the BVMW, we invite you to join.
Our CEO, Jörg Hopmann, will demonstrate which 5 AI-powered marketing analytics methods will truly matter for medium-sized businesses in 2026—from attribution and marketing mix modeling to incremental impact measurement.
Strong coffee. Strong topics.
Enjoy an exchange on equal terms about marketing, data, and AI over first-class coffee, personally brewed by our managing director Susanne Hopmann. Next topic: “How marketing teams are already using Claude today – and what’s next.”
5 AI-powered methods you should know.
In 2026, operational reporting alone is no longer enough. In this compact webinar, you will receive a clear, leadership-oriented overview of forward-looking marketing analytics methods that enable real decisions.
We show where the future of data analytics is being shaped.
Since March 1, we have more space for training courses, workshops, and networking. We would like to celebrate this new chapter with you in a relaxed atmosphere with good food, drinks, music, and good conversations (limited space available).