Our online and offline events show how marketing analytics and AI are used to measure impact and manage marketing effectively. Our experts share insights into cutting-edge methods, data requirements, and relevant questions from the industry. Our formats are aimed at marketing managers who want to base their marketing on a robust data foundation.
Learn from our experts.
This intensive training course is your practical guide to data-driven marketing. You will learn in a structured way how to use your data with meaningful AI support to achieve measurable business success.
Strong coffee. Strong topics.
Enjoy an exchange on equal terms about marketing, data, and AI over first-class coffee, personally brewed by our managing director Susanne Hopmann.
With the BVMW, we invite you to join.
Our CEO, Jörg Hopmann, will demonstrate which 5 AI-powered marketing analytics methods will truly matter for medium-sized businesses in 2026—from attribution and marketing mix modeling to incremental impact measurement.
Hands-on AI Event with the BVMW.
In three straightforward talks, we’ll explore what really matters when using AI in marketing: from data quality as the foundation, to building genuine AI expertise within the team, to concrete strategies for Agentic AI.
5 AI-powered methods you should know.
In 2026, operational reporting alone is no longer enough. In this compact webinar, you will receive a clear, leadership-oriented overview of forward-looking marketing analytics methods that enable real decisions.
We show where the future of data analytics is being shaped.
Since March 1, we have more space for training courses, workshops, and networking. We would like to celebrate this new chapter with you in a relaxed atmosphere with good food, drinks, music, and good conversations (limited space available).