New Hopmann Office in Munich
As of March 1, 2026, you can find us at a new Munich address. A step we had been planning for some time and one that means much more to us than a simple change of location.
Data Excellence Needs Space
Last year, we strategically expanded our portfolio to support companies even more holistically on their journey toward data-driven decisions and AI excellence. In practice, this means more trainings, more workshops, more personal exchange. And with that, a growing need for premises that can truly meet this ambition.
Our new office delivers exactly that. More space for collaborative work, for dialogue at eye level, and for the training and event formats our clients are increasingly asking for.
Where the Future of Data & AI Takes Shape
This move was a deliberate choice. As a thought leader in Data and AI, we needed a space that matches our ambition: a place where we not only shape the future of AI-powered marketing analytics, but also share our expertise with others in a targeted way. Landshuter Allee 49 is now our center for Data & AI Excellence. This is where the methods, formats, and impulses are created that move companies forward on their path to becoming data-driven organizations.
Our Housewarming Party
On Wednesday, we raised a glass to our new office together with our guests. Over great food, cool drinks, music and relaxed conversations that will stay with us. It was exactly the evening we had hoped for to mark this moment.
A heartfelt thank you to everyone who joined us. You turned this evening into a special event we will look back on fondly.
A very special thank you goes to our moving team, without whom none of this would have been possible: Susanne & Jörg Hopmann, Bahar, Guià, Can and Christian – and of course the rest of the Hopmann team, who were always on hand to help at every turn 🙌
What’s Coming Next
The new rooms are ready and the events calendar is filling up. Here’s a first look at what’s coming up over the next few weeks. You can also find all dates in our events overview.
Masterclass: Data-Driven Marketing with AI
April 21–22, 2026 (and further dates) · Munich
Our intensive two-day training course is your clear roadmap for data-driven marketing powered by AI. With a structured and practical approach, you’ll learn how to put your data to work to drive measurable business success.
Reserve your place now
Event: Raw & Roasted | 23.04.26, 8:30 AM
April 23, 2026 · Munich
Excellent coffee meets expert knowledge. Our new event series kicks off with the topic: “How marketing teams are already using AI with Claude Code and what’s next.” Look forward to an inspiring presentation and a discussion among peers over barista-brewed coffee.
Register now
Event: AI Evening | 19.05.26, 5:30 PM
May 19, 2026 · Munich · In cooperation with BVMW
Together with the German Association for Medium-Sized Businesses (BVMW), we are hosting an evening event where our AI experts will share essential and practical updates about AI. From building a clean data foundation and exploring Agentic AI to developing AI expertise within your team.
Register nowNo suitable in-person date? Then our next webinar might be just the right fit. Register even if you can’t join live and we’ll send you the recording afterwards.
Webinar: Marketing Analytics Methods
March 27, 2026 at 11:30 AM · Online
In 2026, operational KPI reporting won’t be enough anymore. In our webinar, you’ll get a practical overview of the most important marketing analytics methods for addressing specific questions. You’ll also learn how to apply these methods efficiently with AI.
Register for free – recording includedWe look forward to welcoming you – whether for a training or one of our events. Welcome to Landshuter Allee 49. 🎉