Customer Lifetime Value (CLV) Analysis
Which customers are the most valuable for my company? The Customer Lifetime Value (CLV) shows you which customer groups generate the highest turnover in the long term. With our data-based analysis, we help you to identify profitable customer segments at an early stage and develop targeted measures to increase their value. This enables you to maximize CLV and achieve your sales targets through strategic customer management and personalized offers.
Customer Segmentation
How can I address my customers in a more targeted way? How can my brand benefit from the trend towards personalization? With precise segmentation models, we can cluster your customer groups based on purchasing behavior, interests and other relevant factors. This intelligent segmentation not only increases the relevance of your marketing campaigns, but also your conversion rates and sales per customer. This allows you to reach different target groups with the appropriate messages and offers.
Churn Prediction & Prevention
How do I recognize when customers are at risk of dropping out? We use data-based churn prediction models to predict at an early stage which customer groups are at risk of no longer using your products and services. This allows you to take proactive countermeasures in marketing and sales and minimize customer losses with the help of an analytical crm. Customized retention strategies increase the satisfaction of your buyers and increase your customer loyalty in the long term.
Retention Optimization
How can I use my CRM to retain my customers in the long term? We analyze your CRM data specifically to identify patterns in customer behavior and loyalty – important metrics include repurchase rate, churn rate, CLV or NPS. We then work with you to develop proposals for measures to strengthen the customer relationship. With almost 20 years of expertise, we have been able to implement successful automated reactivation campaigns directly from the CRM – with a significant increase in the repurchase rate and customer lifetime value.
Analytical CRM Training
In the “Analytical CRM for Marketing & Sales” course at the Hopmann Academy, we impart practical knowledge on this important topic – from data preparation and customer segmentation to scoring models and the visualization and interpretation of key metrics and KPIs. We work with common CRM systems and show you how you can use analytical methods in your day-to-day business. Our training courses can be individually tailored to your team and combine technical know-how with real use cases.
Audit: Analytical CRM
How well is my CRM system set up when it comes to data analysis and customer understanding? In our Analytical CRM Audit, we check the status quo of your data structure, segmentation logic, KPIs and reporting processes. We identify untapped potential and provide clear recommendations for the data-driven further development of your CRM – strategically and practically.
Our team: Data expertise meets customer understanding
Our team combines in-depth expertise in data analytics, behavioral psychology and marketing. We have years of practical experience in customer behaviour, modern analysis and statistical methods as well as state-of-the-art CRM and visualization tools. We combine technical know-how with strategic thinking – for 360° solutions that make a real difference to your success.
“This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”
Jörg Hopmann, CEO
Hopmann Marketing Analytics