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Webinar Recording: New KPIs and metrics for AI Search

In this webinar by Hopmann Marketing Analytics you learn about how AI Search is changing Brand Awareness, Website traffic and user behaviour. It focuses on how brands and organisations should act upon it now.

Watch the webinar if you want to learn how GEO and Zero-Click-Search are affecting your website interactions. And get inspiration on new KPI sets and metrics for your (Digital) Marketing. Get actionable insights presented by our Digital Analytics & AI expert Constanze Bogner that you can start implementing right away.

Further content on AI Search KPIs

In the meantime, please take a look at our blog or follow us on LinkedIn to find out about the latest innovations in the world of marketing analytics.