Hands-on Adobe Analytics consulting
As an Adobe partner, Hopmann Marketing Analytics supports our customers in the design, implementation, and use of Adobe analytics tools, whether Adobe Analytics, Customer Journey Analytics, or CDP.
Our experts help you realize the full potential of Adobe Analytics, from design and implementation to training. This enables you to gain valuable insights and make data-driven decisions.
ADOBE ANALYTICS IMPLEMENTATION & TAG MANAGEMENT
We support you with the implementation of Adobe Analytics on your website or in the mobile application. We use either Adobe’s own tag management solution (formerly Adobe Launch) or Tealium IQ, the professional tag manager from Tealium. Our team will work closely with you throughout the entire process and contribute experience from many projects. In a typical project, we support our clients right from the requirements gathering stage and create all tracking concepts based on your specific business objectives. During the actual implementation, we work closely with your IT department or your agency. And last but not least, we use intensive testing and established data quality processes to ensure that you can rely on your data.
ADOBE ANALYTICS AUDITS & MODERNIZATIONS
We review existing Adobe Analytics setups and ensure that data is captured correctly, that data protection is taken into account and that your business goals are reflected in the implementation. In addition, we help with modernizations and introduce new features, switch to server-side tracking or migrate complete setups into the customer journey analytics world. Our goal is to ensure that your analytics solution is in line with industry best practices and tailored to your individual business needs.
ANALYSIS & REPORTING
Our analysts help you interpret your data and deliver actionable insights that enable you to make informed decisions and effectively optimize your digital marketing efforts. We create reports, segments and analyses directly in Adobe Analytics that highlight key metrics and trends. In addition, our experts can integrate the Adobe Analytics data along with data from other relevant data sources into your Tableau, Power BI or Looker dashboards and provide a true overview of all channels and activities.
ADOBE ANALYTICS DATENINTEGRATION
As specialists for Adobe Analytics interfaces and the Adobe Analytics data model, we integrate Adobe Analytics data professionally and automatically into your data stack or data warehouse. To do this, we use API codes we have programmed ourselves or connectors from tools such as Data Virtuality. Only if you know both the Adobe tools and the data model and integration technologies can you integrate Adobe Analytics data into existing setups in a meaningful way.
TRAINING & SUPPORT
Our training and support services provide your team with the knowledge and skills required to use the platform effectively. Our team can deliver training at our training center in Schliersee, at your site or via web conferencing. We train both users and specialists in the use of Adobe tools.
Why us?
At our digital analytics consultancy, we have a team of experts ready to help you succeed. We have years of experience working with Adobe Analytics and know how to get the most out of your data. Are you ready to unlock the true potential of Adobe Analytics for your business? Get in touch with us today to discuss your requirements and how our consultancy services can help you harness data-driven insights.