Hightouch

Customer Data Activation directly from your data stack

What is Hightouch?

Hightouch is a leading data activation platform and core component of a composable CDP (customer data platform). It allows you to integrate customer data directly from your marketing data stack with over 250 business tools in near real time. Instead of manually exporting data or building additional pipelines, Hightouch allows your teams to instantly deliver data where it is needed: to CRM systems, marketing automation, ads, or customer support tools. The result: AI-powered, personalized customer experiences in seconds, without complicated integrations or redundant data storage.

Hopmann & Hightouch

With 20 years of marketing analytics expertise, we can safely say that Hightouch sets a new standard in data activation. The platform greatly simplifies data exchange between different systems and ensures that marketing, sales, and product teams are working with the same data. As an official Hightouch partner, we support you in implementation, setting up efficient data models, and automating data-driven workflows. We help you leverage the full potential of your first-party data with Hightouch – secure, flexible, and scalable.

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Our Hightouch services

DATA STRATEGY & USE CASE DESIGN

We work with you to develop a data activation strategy that supports your business and marketing goals. We define relevant use cases, from campaign personalization to automated customer workflows.

IMPLEMENTATION & CONFIGURATION

We take care of the technical setup of Hightouch in your existing data infrastructure and efficiently connect the platform to your marketing data stack. Fast, secure, and seamlessly integrated into your cloud and MarTech environment.

DATA CONNECTION & INTEGRATIONS

Whether Snowflake, BigQuery, Salesforce, HubSpot, Databricks, Brevo, GoogleAds, ActiveCampaign, or Freshdesk: we connect your most important systems with Hightouch and ensure stable, automated data flows.

REAL-TIME ACTIVATION & TESTING

We help you pragmatically implement near real-time use cases, e.g., with personalized emails, product recommendations, or retargeting based on current user actions.

HIGHTOUCH TRAININGS

Our hands-on Hightouch trainings enable marketing and data teams to build, test, and optimize workflows independently—an important step toward thinking and acting in a data-driven way throughout the entire company.

SUPPORT & OPTIMIZATION

Whether monitoring, alerting, implementation, or finding new use cases for customer data activation: we provide you with long-term support. Your data processes remain stable, transparent, and adaptable to new requirements and goals.

Hightouch USPs at a glance

Real-Time Reverse ETL

Personalized experiences in seconds, combining near-real-time signals and the entire customer history. This allows companies to send onboarding emails, personalized recommendations in connection with items recently added to the shopping cart, etc., almost simultaneously with the event.

Broad Connectivity

Hightouch support 250+ destinations (SaaS tools, CRMs, ad platforms etc.) and many warehouses/data sources. Also, custom integrations are possible. This means teams can push data where it needs to go without building and maintaining their own pipelines.

No duplicate Data Storage

Hightouch replaces traditional CDPs: There is no need for redundant storage of your data. All customer data remains in the data warehouse and is activated there. This means it is secure and protected, and you have full control over your infrastructure.

User-Friendly for Both Technical & Non-Technical Users

Whether SQL modeling or visual builders and segment creation, Hightouch offers intuitive tools for technical and non-technical users, e.g., in marketing or sales.

Strong Observability, Monitoring, & Resilience

Hightouch offers logging back to the warehouse, row-level debugging, alerting on failures or anomalies

Transparent Pricing

Hightouch has usage-based and transparent pricing, with no hidden fees, user restrictions, or caps. Teams only pay for what they actually use, with a free tier for testing (Basic Reverse ETL) and predictable scaling.

“With Hightouch, customer data remains in the data stack and is still available in near real time exactly where teams need it. As a building block of a composable CDP, your architecture remains flexible and scalable without additional data silos. In the partnership between Hopmann Marketing Analytics and Hightouch, we reliably implement exactly that.”

Federico Erroi, Senior Data Engineering Specialist
Hopmann Marketing Analytics

Find out exactly how we can help you with Hightouch.

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