AI Readiness & Strategy Development
Where does artificial intelligence help us most efficiently in our day-to-day marketing activities? We analyze your existing data, processes and structures as a basis. We then work together to determine where AI can already be used effectively today. In doing so, we define realistic use cases, priorities and a roadmap for a future-proof AI strategy in marketing.
Process Automation with AI
Which marketing and sales tasks can be completed faster, more easily or automatically with AI? From text generation to image and video creation to support with target group segmentation – we identify processes that can be accelerated using AI. Of course, we always focus on quality, control, sustainable integration into existing workflows and the uniqueness that sets you apart from the competition.
AI-Supported Campaign Optimization
How do AI models help us to better target campaigns? With the help of machine learning in the sense of marketing science, we identify patterns in historical campaign data, optimize target group approaches and predict the performance of measures. This allows you to adapt content, timing and channels in a targeted manner – and achieve greater impact with the same budget.
AI Support in Forecasting
How do we make better decisions based on intelligent predictions with predictive analytics? Depending on the use case, the use of AI can be helpful in making future developments in user behavior, lead generation, customer journey, sales or campaign performance visible at an early stage – e.g. through (partially) automated churn forecasts, demand forecasts or KPI forecasts. This forward-looking view helps you not to react, but to manage your marketing more predictably.
Workshop: Better Use of AI in Everyday Marketing
As part of an initial workshop, we help you to integrate AI into your marketing work in a structured way – with a target and process-oriented approach. Together, we identify meaningful fields of application, evaluate potential and develop suitable use cases for your marketing and sales team. With practical training elements and enablement training sessions, we familiarize your team with relevant tools, methods and ways of thinking – comprehensibly, realistically and tailored to your company.
Audit: AI Potential Check
How far have we really come when it comes to AI? Where is our greatest potential that we are not yet using? As part of an audit, we review your data, your tool landscape and your existing processes in marketing and sales. We show you which AI approaches will quickly deliver real added value for you – and which prerequisites need to be created for this.
“This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”
Jörg Hopmann, CEO
Hopmann Marketing Analytics