Make marketing data accessible through natural-language questions, without sacrificing reliability, transparency or control.
Conversational analytics creates value only when the underlying data is ready for AI. We combine strong data foundations with marketing expertise to define the right metrics, business logic and context the AI needs to interpret your data correctly.
We then test responses against known results, enabling trusted insights, less recurring analysis and automated reports and newsletters.
AI creates new opportunities to collect, connect and systematically analyse external market information from a wide range of sources.
We help marketing teams systematically monitor competitor and partner activities, advertising, market developments, digital presence and availability, as well as relevant brand signals. Automated data collection and AI-supported analysis turn fragmented external information into structured insights that support better decisions across marketing, brand management and sales.
Understand how visible your brand is in AI-generated answers with a transparent measurement approach tailored to your market, audience and competitors.
As AI-generated answers become part of the search journey, traditional rankings alone no longer show the full picture. We develop a customized measurement framework that defines which prompts and answer engines are tested, how results are evaluated and how visibility changes over time. This gives marketing teams a more reliable basis for assessing their presence across ChatGPT, Perplexity, Claude, Google’s AI features and other answer engines.
Accelerate dashboard development and modernization while keeping data quality, business logic and security under control.
We use purpose built AI workflows and reusable skills to support selected parts of dashboard development, from translating calculations and recreating report structures to generating documentation and identifying recurring implementation patterns. This can reduce effort in new reporting solutions and migrations, including Tableau to Power BI projects, while experienced developers remain responsible for architecture, validation and quality. We can also extend dashboards with AI supported summaries, anomaly detection and contextual explanations.
Use advanced analytical models to understand what drives marketing outcomes and where action can have the greatest impact.
Our core areas here include Marketing Mix Modeling (MMM), which quantifies the contribution of marketing activities and supports scenario-based budget decisions, and predictive customer retention, which identifies customers at risk of churn early enough for targeted action. We combine statistical modeling, marketing expertise and clear decision tools to turn model results into practical measures.
Professionalize the adoption and use of AI by focusing on the roles, workflows and use cases that create the greatest value.
Many AI initiatives stall because teams are not yet sufficiently prepared to integrate new solutions into their daily work. We assess your specific needs and define the right path, from use case workshops and role specific AI readiness training to guided application and mentoring. By focusing on real marketing tasks, teams can adopt AI faster, create value sooner and build capabilities that last.
How far have we really come when it comes to AI? Where is our greatest potential that we are not yet using? As part of a customized audit, we review your data, your tool landscape and your existing processes in marketing and sales. We show you which AI approaches will quickly deliver real added value for you – and which prerequisites need to be created for this.
Dr. Özgün Köksal
Senior Data Analyst &
AI Expert
+49 89 219 099 021
Book your free 30-minute initial consultation now.
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