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USE CASE

Social media integration and visualization

CASE STUDY

An international company is active on several social media channels.

The challenge

  • Goal: Analysis of the behavior of followers on Facebook, YouTube, Twitter and Instagram
  • Lots of different data

Solution

  • Data is combined and stored in a database
  • Data visualization with Tableau

Result

  • Intuitive dashboard invites stakeholders to explore data and gain insights on their own
  • Individual posts from individual followers can be read to the right of the dashboard to get the full picture