Data Strategy for Corporate Management
How do we create a uniform database for fact-based management with target-oriented performance measurement?
We advise you on setting up company-wide data architectures, clearly regulating data responsibility and defining strategically relevant KPIs across departments. The result is data governance that works – and makes data-based management of your company possible.
Data Strategy for Finance & Controlling
How do we create better transparency and more planning certainty based on data?
We help you to structure your financial data cleanly, link it reliably, transfer it to dashboards and incorporate it into intelligent forecast models. This creates a data-based decision-making basis for your budget planning, performance control and strategic management.
Data Strategy for HR
How can we make our HR decisions data-based and future-proof?
Whether recruiting key figures, fluctuation reports or anonymized skill analyses: we help HR departments to merge relevant data sources in compliance with data protection regulations and transfer them into a comprehensible structure – with clear KPIs and metrics that enable better strategic planning.
Data Strategy for Logistics & Operations
How can we use data to gain better insights into the opportunities and risks in our value chain?
In logistics, every minute counts – and every mistake costs money. We support you in intelligently structuring operational data along the entire value chain: from stock levels and throughput times to transportation costs and downtime risks. Together, we develop an end-to-end data model that enables early warning systems, makes bottlenecks visible and allows for KPI-driven management – for example in route planning, order tracking or supply chain resilience.
Data Strategy for Marketing & Sales
How can we learn more about our target groups and plan for success instead of just reacting?
We support you in combining campaign data, CRM, web tracking, social listening, social media engagement, CDP and other sources. A marketing data stack gives you a uniform picture of users and customers, touchpoints and interdependencies – as a basis for better budget allocation, segmented targeting, automation and personalization.
Audits: Data Quality & Processes
How well is our data set up today – and where can we get even more out of it?
In our holistic audit, we examine the quality of your data as well as the structures and processes surrounding its use – across all areas of finance, HR, logistics, purchasing, controlling, marketing and strategy. We identify optimization potential, highlight opportunities for better networking and make specific recommendations on how you can further develop your data strategy in a targeted manner. We always consider technological and organizational aspects together, as this combination is essential in our experience.
Individual Strategy Workshop
How do we develop a sustainable data strategy for our entire company?
In our interactive workshop, we work with your specialists and managers to develop a data strategy that fits your goals, processes and structures – whether in finance, HR, logistics, purchasing, controlling or marketing. We analyze the status quo, identify areas for action and develop a realistic roadmap for the strategic, cross-departmental use of your data. In doing so, we incorporate proven frameworks, best practices and methods that have been tried and tested by our clients in our consulting practice.
“This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”
Jörg Hopmann, CEO
Hopmann Marketing Analytics