Raw & Roasted | AI Networking Event in Munich
Raw & Roasted is Munich’s new monthly AI networking event for marketing and data professionals: a compact breakfast format with a practitioner talk, open exchange, and personally brewed barista coffee. Our first session was a great success. Here’s a recap – and a look at what’s coming next.
The Kickoff: Marketing Meets AI – Over a Freshly Brewed Cappuccino
Marketing + AI + Cappuccino. Sounds like a good combination? We think so too. That’s why we now host Raw & Roasted regularly at our Munich office near Rotkreuzplatz: a compact breakfast format for everyone interested in marketing, data, and artificial intelligence in marketing.
Our first session a few weeks ago showed exactly what we had in mind: a focused, informative talk, lively conversations, and a great group of people with similar questions, ideas, and perspectives. Jörg Hopmann, our CEO, opened the session with a talk on how marketing teams are already working with Claude today – and what will be possible in the near future. The discussion that followed was genuinely collaborative, with questions flying and people helping each other think things through.
What stood out most: the open, peer-to-peer exchange. No sales pitch, no polished slide decks. Just real questions, honest answers, and excellent coffee – personally brewed by our CEO Susanne Hopmann.
What’s Coming Next
The format is set, the calendar is filling up. Over the next two months, two experts from our team will speak on AI topics that marketing and data teams are actively grappling with right now.
May – Clean Data: The Foundation for AI Agents and Automation
📅 May 21, 2026, 8:30 AM · Hopmann Office, Munich-Neuhausen (near Rotkreuzplatz)
If AI agents and marketing automation are to deliver real value, there is no way around a clean data foundation. Dr. Simon Hannemann, Manager Data Science at Hopmann, will show what that means in practice – with hands-on insights you can apply directly.
Register now
June – Beyond ChatGPT & Claude: How to Build Real AI Capabilities in Your Team
📅 June 25, 2026, 8:30 AM · Hopmann Office, Munich-Neuhausen (near Rotkreuzplatz)
Everyone knows ChatGPT & Claude – but how do you build lasting AI capabilities within your organisation? Dr. Özgün Köksal, Senior Data Analytics Specialist at Hopmann, brings a psychological perspective to the practical challenge of building AI skills beyond individual tools.
Register nowThe Format: Compact, Open, and Peer-to-Peer
Raw & Roasted is our monthly AI networking event for marketing, data, and AI professionals in Munich. The agenda is intentionally lean – so there’s room for what really matters: genuine exchange.
- 8:30 AM – Arrival, coffee & networking
- 9:00 AM – Practitioner talk
- 9:30 AM – Open discussion & exchange
- 10:00 AM – End of session
Attendance is free – but seats per session are limited. We allocate places on a first come, first served basis.
All dates, directions, and the registration form are available on our Raw & Roasted event page.
Register for free – seats are limited
What we are frequently asked.
FAQ on the Raw & Roasted AI Networking Event
What is Raw & Roasted?
Raw & Roasted is a monthly AI networking event at the Hopmann office in Munich-Neuhausen. The format combines a compact practitioner talk on AI, marketing, and data with open networking – over personally brewed coffee. The event is aimed at marketing, data, and AI professionals in Munich and the surrounding area.
Who is the event for?
The event is for anyone interested in the practical use of AI in marketing and data teams: CMOs, marketing managers, data analysts, digital managers, and anyone who wants to not just follow AI trends, but understand and apply them.
How much does it cost to attend?
Attendance is free. As seats are limited, we recommend signing up early via the event page.
Where does Raw & Roasted take place?
The event takes place at the Hopmann Marketing Analytics office in Munich-Neuhausen, near Rotkreuzplatz (Landshuter Allee 49, 80637 Munich). Full address and directions are available on the event page.
How often does the AI breakfast take place?
Raw & Roasted generally takes place once a month. Each session has its own topic and a speaker from the Hopmann team. Upcoming dates are May and June 2026 – further dates to follow.
What topics are covered at Raw & Roasted?
Talk topics revolve around AI, marketing analytics, and data – always practical and directly applicable. Past and upcoming topics include: AI with Claude Code in marketing, clean data foundations for AI agents and automation, and building AI capabilities within a team.