New Webinar with Omni

In many companies, it still takes far too long for data to turn into decisions. Complex BI tools, siloed data, limited resources, and technical hurdles slow down marketing, sales or finance teams. Opportunities remain untapped while valuable time is wasted on administrative tasks. Many leaders are asking themselves the same question: How can I finally turn my data into action? This is exactly where our upcoming webinar together with Omni comes in.

The BI tool Omni opens up completely new possibilities for companies in working with data. Instead of navigating through complex dashboards, employees can simply ask questions in everyday language and immediately receive the right answers – visually prepared and provided with context.

This democratizes access to business analytics: everyone in the company can act based on data without having to wait for BI specialists for every single question. At the same time, BI teams are relieved from repetitive day-to-day tasks and can focus on more strategic topics.

Here’s an example of how you can ask questions in natural language and get answers in no time:

In our joint webinar, Omni will showcase in a live demo how executives and teams can use AI-powered analytics to ask questions in natural language and quickly receive data-driven answers. No technical expertise is required because it is built on a clean semantic layer. The result: moving from a question to a business decision in no time.

With nearly 20 years of experience in marketing analytics, we at Hopmann Marketing Analytics will also highlight the biggest hurdles that still keep companies from truly becoming data-driven, and share practical tips on how to overcome them.

• WHEN? September 18, 2025 at 2:00 PM (CEST)
• WHO? CMOs, CEOs, as well as marketing, sales, finance, and BI leaders who want to accelerate data-driven decisions in their daily business.
• SPEAKERS:

In this webinar, experts from Hopmann and Omni will discuss the latest trends around “Data to Action” and share hands-on tips from their daily work. Topics include:

• Typical roadblocks that slow organizations down today
• How AI support makes it easier to access data-driven answers
• Practical examples of how Omni delivers answers and relieves BI teams
• Time for your individual questions

Take this opportunity to learn how modern AI features shorten the path from data to action. Participation is free of charge.