MarTech Check
In many marketing departments, the technology landscape has grown over the years. New tools have been introduced as needed and tasks have been added or replaced. Often, no consolidation has taken place in the meantime. The result: the overview of the MarTech stack is lost. Synergies and links with existing tools are lacking, which hinders efficiency. Double investments blow the marketing budget, even though many tasks could have been solved with the “old” tools. Employees are not trained in all relevant tools and isolated knowledge about their use prevails.
A study by Gartner confirms our observation: only 33% of existing MarTech systems are actually used. And according to Ascend2, over 34% of companies see the integration of their tools in the MarTech stack as their biggest challenge. In practice, this means: lots of tools, little interaction, high investments, untapped potential, and uncertainty when making decisions.
This is exactly where our MarTech Check comes in. It helps marketing managers quickly gain a sound assessment of their own technology landscape. All they have to do is answer a few questions and they will receive the evaluation with an initial assessment in just a few moments.
Who can benefit from the MarTech Check?
The MarTech Check is aimed at CMOs, marketing directors, and other marketing managers, as well as CTOs, CIOs and digital leads who want to quickly and accurately assess how efficient and future-proof their existing marketing tool landscape is.
It provides guidance on questions such as:
- Are we using our systems effectively?
- Is there unnecessary complexity?
- How well are our tools integrated, also with regard to automation and AI?
In just a few minutes, you will receive specific information about where your strengths lie, where there is room for improvement and what next steps might be useful. You will receive concrete ideas that you can take directly into your next meeting or your everyday work.
What you will receive as a result
The MarTech Check provides you with more than just a snapshot. It gives you a clear, structured initial assessment of your current marketing technology landscape. We deliberately focus on four dimensions that, in our experience, have a major impact on efficiency and future viability:
- Marketing technology stack & integration
- Strategy, organization, and team skills
- Automation & personalization
- Data & measurability
Based on the information you provide, you will then receive:
- A systematic assessment of the structure, use and interaction of your tools
- Information on technical and organizational optimization potential
- An evaluation of your maturity level in the above-mentioned areas
- Specific starting points, e.g., in the areas of consolidation, investment, or further development
If you wish, we can then discuss your individual results in a free 15-minute audit meeting and give you practical tips tailored to your company. This offer is exclusively for organizations.
Why it makes sense to assess your current situation right now
Requirements for marketing departments have increased significantly in recent years: more personalization, customer data platforms (CDPs), analytical CRMs, AI, faster response times, data-driven decisions. At the same time, there is often a lack of resources and reliable information on which to base decisions.
According to MarTech.org, over 65% of companies say that data integration is their biggest challenge for their stack, followed by budget constraints and a lack of skills for the technologies, especially for smaller companies.
We have been helping companies evaluate and develop their marketing technologies for almost 20 years. This usually involves not comparing tools, but providing a sound basis for decision-making. It’s also about pragmatically filling gaps in technology knowledge, for example with our tool mentoring. Our experience shows that there is often much more potential in existing technology than is being utilized. A structured approach helps to identify blind spots and set priorities in a targeted manner.
Take the first step
If you want to know how well your marketing technology is currently positioned and where you can take targeted action, now is the right time for an initial audit.
Feel free to forward the link to your colleagues who are responsible for MarTech, IT or marketing strategy.