Future-oriented data, tangible results and even better consulting
Data has long been a basis for important decisions in marketing, sales and the entire organization. Nevertheless, many managers are faced with the same questions: Why do our figures contradict each other? Do we have too many or too few tools in use? How can we empower our team to act based on data, not just in theory, but in everyday life?
This is exactly where we at Hopmann come in. In recent years, our boutique consultancy has consistently evolved in line with customer needs. It is less and less about “simply” introducing a new MarTech tool or setting up a dashboard for an isolated issue. These disciplines are still relevant, but the focus has shifted to the big picture. Marketing departments and related teams must become sustainably data-driven. To achieve this, marketing analytics must be viewed in a more goal-based and holistic way.
We have repositioned ourselves so that we can do even more justice to this requirement in the future: Together as a team, we have sharpened our range of services and established new units that can provide targeted advice in line with the real needs of corporations and SMEs. Externally, our realignment is reflected in an optimized logo and an updated online presence. Nevertheless, our transformation is not a cosmetic change. It is the result of real project experience and the knowledge that marketing managers need smart strategies, a clear database and advice that really understands today’s marketing. In this blog post, we show you what we have changed and how you can benefit from it.
1. More depth and tangible results: Our advanced marketing analytics services
Our new portfolio in marketing analytics covers all the key success factors of a modern data-driven marketing organization: from the target-oriented marketing data strategy and measurement framework to the development of a powerful marketing data stack, the use of state-of-the-art marketing technology, the insight-based management of customer data in analytical CRM and forward-looking forecasting models using marketing science.
Whether dashboards & reporting, digital analytics, Customer Data Platform (CDP) solutions, marketing efficiency analyses or the strategic use of artificial intelligence in marketing – we advise along the entire value chain. We rely on almost 20 years of data analytics solutions, continuous training of our consultants and real best-practice solutions from our daily project work with both large corporations and mid-sized companies.
Our new audits and workshops are an ideal introduction to better data usage in marketing & sales: We help you to record the status quo, identify challenges and develop initial concrete solutions. We offer targeted marketing analytics training to strengthen your teams in handling data. They promote data competence, create confidence in tools and methods and enable you to use data confidently and effectively in everyday life.
Our aim is to provide holistic marketing data consulting that has its finger on the pulse, delivers concrete results and measurably advances your teams – regardless of whether it’s about sustainable data structures, operational efficiency or future-proof use cases.
Get to know our optimized marketing analytics services in detail:
“Our customers often come to us with a clear marketing question, e.g. Which channel brings the highest return? But in conversation, it quickly becomes clear that it’s actually about much more: about processes, about coordination, about looking at the big picture. This is exactly where we come in. We help our customers to think holistically about their data – not only to make better marketing decisions, but also to drive their entire business forward based on data.”
2. New team structure: Focused on results for specific customer needs
Another logical result of our new direction is the strategic realignment of our team. The aim is to provide even better advice to corporate groups and SMEs on current issues. This is the result of several internal workshops over the past few months, in which all employees were actively involved. Here is a short review of our strategy workshop at Schliersee:
After numerous sessions, long discussions and an intensive deep dive into the status quo of our industry, it was clear that our traditional disciplines of data engineering, data visualization and digital analytics should be merged into five specialized units that interlock seamlessly:
3. Consulting beyond marketing analytics
Until recently, we presented ourselves under marketinganalytics.de, and now we can be found at hopmann.com. Behind this step is another innovation that means more than just a new URL and a new logo: it reflects our development. We started out as a boutique consultancy almost 20 years ago – with a focus on marketing AND data. This still sets us apart.
Today, however, many management positions are faced with the task of finding a comprehensive data analytics solution that connects marketing, sales, purchasing and other departments and makes transparent what really contributes to business success. For example, many projects start with the desire to measure campaigns better. However, it soon becomes clear that other teams – such as sales or product – also need the same data in order to work efficiently. If everyone works with the same data model and data warehouse, facts and decisions can be better coordinated.
Business Analytics therefore complements the marketing data perspective with a broader business view: from sales data and product usage to forecast models for planning and management. This results in analyses that overcome silos, make correlations visible and help to make your organization more data-driven.
Of course, we also offer data analytics services for individual departments, such as Marketing, Sales, Finance, Procurement, Product, etc. However, as our work is very goal-based, it often makes sense to think about projects in a future-oriented and forward-looking way.
4. What continues to define us and what remains
Our strategic realignment was a deliberate development. We did not want to give up anything that our employees, customers and partners value about us. That is why we have changed our structure – not our values. Four principles remain the basis of our work:
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Passion for data – Our enthusiasm for data drives us every day. It is evident in every analysis model, in every lovingly prepared dashboard and in every recommendation based on sound insights and a wealth of practical experience.
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Deep marketing expertise – We come from a marketing background – and it shows. We understand how marketing and sales work in practice, where pressure arises and where opportunities lie. Our recommendations are not just based on figures, but on a deep understanding of target groups, campaign logic and cross-channel impact.
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Highest quality standards – We critically scrutinize our own results before we present them. Our clients rely on the fact that everything they receive from us is technically sound, professionally robust and pragmatically feasible.
- In-depth expertise and consulting skills – Our consulting services thrive on the exchange of ideas at eye level. Whether it’s short-term operational issues or long-term strategic decisions – we bring experience, clarity and a solution-oriented approach to the table.
“What drives us is better results for the customer through data. When a team works with a new dashboard for the first time and says: ‘This really helps us. I finally understand what the numbers are telling me,’ we know we’ve given the right advice. We don’t want to deliver data projects that only sound good in theory, but solutions that improve everyday life and simplify decision-making.”
5. Get to know us better
Are you considering how you can position yourself to be more data-driven, how you can achieve pragmatic yet sustainable success? We will work with you to find the path that suits your current situation:
- Free initial consultation: We listen, analyze your challenges and identify quick wins.
- Audit or workshop on a specific topic: For example, on campaign measurement, CRM potential, AI use or data architecture – compact, solution-oriented and individually tailored.
- Test project: Do you have a specific question or hypothesis? We work with you to develop a lean, measurable project with clear results.
- From implementation to training: From data integration to dashboard and report creation to training your teams – we stay by your side until everything works and your employees really use the data for their daily work.
Simply get in touch using our contact form.