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29.09.2025: Hopmann Marketing Analytics at the Oide Wiesn

Team Event at Oktoberfest


susanne ullrich hma
Susanne Ullrich on September 29, 2025

Last week, we celebrated our Autumn team event at the Munich Oktoberfest. We spent the evening at the Oide Wiesn in the Boandlkramerei tent. Away from the hustle and bustle of the large beer halls, the Oide Wiesn offered the perfect mix of Bavarian tradition, relaxed atmosphere, and culinary delights.

Hopmann Team-Event Oktoberfest 2025

The Boandlkramerei: Music Tent with Culinary Highlights

The Boandlkramerei is the music tent of the Wiesn. Changing live bands create a lively atmosphere, and the food is outstanding, from crispy roast chicken to freshly made Kaiserschmarrn. For us, it was the ideal setting to enjoy great food, laugh together, and experience Munich’s unique festive spirit.

Wiesn Spirit Meets Team Spirit

For us as a boutique consultancy, Oktoberfest is not just a Munich tradition. It is also the perfect occasion to spend time together outside of work. Whether with pretzels, beer, or music, this evening was not about data, dashboards, and KPIs. It was about what truly defines us as a team: togetherness, fun, and trust.

A strong team is the foundation for successful projects. That is exactly what we also talk about with our Marketing Analytics customers: people and data belong together.

At this point, a big thank you goes to Susanne & Jörg Hopmann, who made the event possible, and to Tobias Lanzl for the organization. We are already looking forward to the next team event and to many exciting projects ahead.

Hopmann_Oktoberfest_2025

Photo Credits: Pang Wayne Wee & Bahar Sunnetci