Susanne Ullrich

I support decision-makers and teams in using data confidently and reliably in their everyday work to make informed decisions. Based on my doctorate in learning sciences and cognitive psychology, I combine scientific findings on how people perceive and interpret data and where typical misjudgments arise with many years of practical experience in analytics and training. From this, I develop training courses that are consistently oriented toward real business contexts, specific decision-making responsibilities, and varying levels of analytical maturity. The goal is to strengthen key—and often underestimated—skills such as data literacy, precise argumentation with key figures, and evidence-based judgment in a sustainable manner.

B2B marketing planning (from goals via strategy to content)
Marketing KPI frameworks, funnel analyses & measurement
Data literacy & data-driven decisions
Practical training for marketing teams
Clear communication of complex data relationships

Over 15 years of experience in B2B marketing in a leadership role
I have led marketing teams, managed budgets, and implemented marketing plans in international B2B organizations for over 15 years. This experience shapes my training courses and ensures realistic, actionable content.

Combining marketing, data, and technology
As an industrial engineer, I combine technical understanding with strategic marketing. This results in training courses that bring data, systems, and marketing decisions together in a meaningful way.

Practical workshops for decision-makers and teams
I work with marketing, sales, and management teams from companies of all sizes. The focus is on specific decision-making questions, clear structures, and directly applicable results.

Recognized expertise in marketing measurement
I have spoken at trade shows and industry events, published in trade magazines, and contributed to recognized standards in the BVDW environment, including performance measurement and page types in social listening.

Knowledge transfer with a view to everyday work
My aim is to communicate complex topics in an understandable way and enable marketing managers to make confident decisions and represent them to management and sales.

Do you plan your B2B marketing based on gut feeling or on solid assumptions and figures? In our workshop, we work with you to structure goals, activities, budgets, and forecasts so that you can make confident decisions and clearly communicate them to management and sales.