Marketing Mix Modelling (MMM)
Which channels have the greatest impact on our marketing and sales success? With MMM, we analyze the overall relationship between measures and business success. You will find out which channels (TV, radio, online, print, out-of-home, etc.) actually have an impact – and how budgets can be reallocated based on data in order to maximize ROI.
Attribution & Incrementality Measurement
Which marketing activities achieve the most conversions? Standard attribution measurement quickly reaches its limits in complex customer journeys. We use advanced methods such as algorithmic attribution, A/B tests and geo-experiments in the spirit of marketing science to make the incremental contribution of individual measures visible and to put the evaluation of success on a firm footing.
Marketing ROI Optimization
What is the return on investment of our daily marketing work? We don’t just look at individual campaigns, but at the overall impact of your marketing on sales figures and company success. Based on valid data and key business figures, we show you how you can increase your marketing ROI – through better budget allocation, more effective measures and target-oriented success metrics and KPIs.
Marketing ROAS Analysis
Which of our advertising measures achieve the highest return on ad spend? We calculate the ROAS of your campaigns differentiated by channel, target group and advertising medium. This allows you to see exactly which investments are worthwhile – and where there is a need for optimization. Our analysis provides a reliable basis for your media planning and campaign evaluation.
Prozessanalyse & Automatisierungspotenziale
Where do numerous manual steps cost us unnecessary time and money? Together, we analyze your marketing processes – from briefing and campaign management to reporting. We identify optimization potential for reducing manual effort and develop automation concepts that relieve and accelerate your workload. This leaves you more time for creativity and strategy in marketing.
Budget and Scenario Optimization
How can I make even better use of my marketing budget? We simulate various budget distributions and evaluate their impact on KPIs such as sales, leads or conversions. This provides you with sound decision-making aids for your budget planning – even under uncertain market conditions.
Training: More Efficient Through Data Competence
How do we achieve greater efficiency in our marketing team in the long term? In terms of data literacy, we provide your team with the necessary skills to work in a data-based, targeted and efficient manner – e.g. through training in Power BI, Tableau, Google Analytics, but also through operational advice on setup and use. In this way, you strengthen your internal expertise for a sustainable increase in efficiency.
Audit: Marketing Efficiency Check
How efficiently is our marketing already working – and where can we optimize? We analyze your current marketing structures, measures and reporting. We identify specific efficiency levers: from possible budget reallocations to process optimization and tool usage. You receive an objective overview of the status quo – including a concrete action plan.
“This project is a great example of the potential that can be tapped into thanks to our many years of expertise in the financial sector. Although the initial focus was only on digital analytics, we saw the potential for the client and advised them on an eye-to-eye basis. They now have a modern data-driven marketing framework in place that provides them with the best possible support to achieve their goals – with sustainable, measurable success.”
Jörg Hopmann, CEO
Hopmann Marketing Analytics