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Marketing Analytics Blog

News & trends from the world of marketing & sales analytics

Tutorials offer practical instructions and step-by-step explanations on marketing analytics, data engineering, and visualization. At Hopmann Marketing Analytics, we show how tools such as Power BI, Tableau, dbt, and web analytics solutions can be used efficiently in everyday life. In our blog posts, we share best practices from projects and provide tips that marketing decision-makers and teams can use to get started right away.