Useful content about MMM
MMM reveals which measures really contribute to sales, margins, and brand strength. You receive clear budget recommendations for each channel and time period, as well as scenarios showing how additional investments will impact your business.
For your MMM, we combine impact drivers from paid, owned, and earned media with external factors such as price, promotions, and seasonality, and translate the results into concrete decisions for your team to increase efficiency and reduce wastage.
With Hopmann, you put your marketing mix modeling in good hands. We are your trusted partner on equal footing. Let’s explore together how you can manage your budgets efficiently and based on data.
How we support you
We guide companies from the initial data assessment to the implementation of a customized marketing mix model. This allows us to create transparency regarding how you can make the best use of your marketing budgets.
- Readiness Check
- MMM Roadmap
- Concept
- Tool Selection
- Modeling
- Implementation
Hopmann is your ideal partner for MMM
20 years of marketing and data expertise
We have been working on effective measurement approaches for marketing teams in various industries and countries for almost two decades. This knowledge helps us to quickly identify what is feasible in your situation.
Holistic approach
We look at your marketing ecosystem as a whole: paid, owned, and earned. Our goal is not to introduce a tool, but to develop a model that reflects your individual reality and enables control.
Creative solutions for measurement
We also model areas where traditional attribution reaches its limits, such as influencer marketing, organic social media, or sponsorship. This provides a picture of overall performance, not just paid performance.
Honesty & alternatives
If MMM does not make sense for you, we will tell you so openly. With a broad marketing analytics portfolio, we offer you other practical alternatives to enable data-driven decisions that still make sense.
Informal and competent
As a family-run boutique consultancy, Hopmann stands for stability, reliability, and mutual goodwill. Every day, we show you that high-quality marketing data analytics can go hand in hand with being human.
A partner who is there for you
Whether personally or virtually, we will always maintain a continuous dialogue with you. We see our role as being more than just your adviser or consultant. We are your long-term partner who is passionate about your needs and projects.
“Marketing mix modeling (MMM) is a proven method that is currently experiencing a real revival. On the one hand, this is because we now have a wealth of data that was previously unthinkable. On the other hand, it is because the technical possibilities for modeling have made enormous progress. Together, these two factors open up a new opportunity for companies to finally understand the influence of individual marketing activities precisely and independently of cookies.”
Bahar Sunnetci, MMM Expert and Junior Data Analyst
Hopmann