RAW & ROASTED · MMM EVENT & WEBINAR

Marketing Mix Modeling in a nutshell: compact and practical.

Name: MMM Webinar & Event: Marketing Mix Modeling kompakt erklärt
Start: 2026-07-23T09:00:00+00:00
End: 2026-07-23T10:00:00+00:00

How to evaluate your marketing effectiveness more realistically and allocate your budgets more precisely.

Marketing budgets are under pressure while traditional tracking hits its limits in a privacy-first world. The result: despite a flood of data, it is becoming increasingly difficult to determine which touchpoints actually drive ROI. That is exactly why one method is making a massive comeback: Marketing Mix Modeling (MMM).

At our next Raw & Roasted event, Dr. Simon Hannemann will show how modern, data-driven MMM works today. Afterwards, there will be plenty of time for your questions and open discussion.

You can join online via Zoom or in person at our office. Everyone who joins us on-site will start the morning with a freshly brewed barista coffee before the talk.

Dr. Simon Hannemann

Manager Marketing Science, Hopmann

Date: Thursday, July 23, 2026
Time: Zoom: 9:00 to 10:00 AM CET
On-site: Office open from 8:30 AM for networking & barista coffee
Hybrid Event: Zoom link for online participation sent after registration
Or join us on-site at Hopmann Marketing Analytics
Landshuter Allee 49 (rear building), 80637 Munich

Reserve your free spot

Agenda and Registration

8:30 AM

Arrival, Coffee and Networking

On-site attendees start with freshly brewed barista coffee and conversation with other participants. Those joining remotely can enter the Zoom room at 9:00 AM.

9:00 AM

Talk: Marketing Mix Modeling in a nutshell

Dr. Simon Hannemann, Manager Marketing Science at Hopmann, gives a practical introduction to MMM, from the data foundation through to budget optimization. With concrete examples from real projects. Particularly relevant for industries with high competitive pressure on existing customers and many parallel marketing channels.

9:30 AM

Open Discussion and Exchange

Time for questions to the speaker, conversation with other participants and the open exchange that defines Raw & Roasted. Questions from the room and from Zoom are treated equally.

10:00 AM

End of Event

Those who wish to stay for a few more minutes of informal conversation are welcome to do so, on-site or in the Zoom chat.

Would you like to attend in person or online?

Hopmann Office Live

Online via Zoom

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Real exchange. No sales pitch.

Your Speaker and the Format

Dr. Simon Hannemann

Manager Marketing Science, Hopmann Marketing Analytics

Simon has spent many years working on how marketing decisions can be placed on solid statistical and technical foundations. At Hopmann, he leads Marketing Science projects, from initial data preparation through to the finished MMM model.

In his talk, he uses real project examples to show how MMM is built, what data is needed, and where the most common mistakes happen. No polished pitch, no theory without context. Afterwards, there is time for open discussion.

Reserve your spot

Raw & Roasted at a Glance

The pre-work event format by Hopmann for everyone working with data, AI and marketing. One expert talk, one concrete topic, enough time to ask questions and join the conversation. And freshly brewed barista coffee at our Hopmann office in Munich-Neuhausen. Relevant across industries: wherever customer retention, creativity and budget efficiency come together.

Arrival & networking from 8:30 to 9:00 AM
Expert talk from real project practice (30 min.)
Open discussion with speaker and group (30 min.)
On-site in Munich or via Zoom
Free of charge, limited seats (first come, first served)

Impressions from past Raw & Roasted events

Getting Here & Partricipatin

On-site in Munich

Hopmann Marketing Analytics GmbH
Landshuter Allee 49 (rear building)
80637 Munich

Getting here: We recommend arriving via Rotkreuzplatz. Excellent public transit connections, just a few minutes’ walk from there. Two parking spaces are available next to the office (narrow, max. 4,400 lbs, first come, first served).

Entrance: Access to the office is only possible via Landshuter Allee 49. Simply walk through the gate. The rear building is directly visible from there. Note: Google Maps sometimes shows an alternative entrance via a rear courtyard. This route does not exist; there is a wall there.

Open Google Maps

Via Zoom: the hybrid format

Hybrid for the first time

This Raw & Roasted is the first hybrid edition. Anyone who prefers can simply join via Zoom and be just as much a part of the discussion.

In the registration form, select how you would like to attend: on-site or via Zoom. You will receive the Zoom link by email a few days before the event.

We make sure the discussion genuinely works in hybrid format. Questions from Zoom are treated exactly the same as questions from the room.

Please note: Attendance is free of charge, but seats are limited. If the event is oversubscribed, spots will be allocated strictly in order of registration.

📸 Photo and Video Notice: Photos and videos may be taken at this event and used for our public communications, including our website, LinkedIn, and newsletter. The responsible party is Hopmann Marketing Analytics GmbH, Landshuter Allee 49 (RG), 80637 Munich, Germany. If you do not wish to be photographed or filmed, please let us know on site. We will of course respect your wishes.

Frequently asked questions about the topic and format.

FAQ on Raw & Roasted MMM

What is Marketing Mix Modeling and who is it relevant for?

Marketing Mix Modeling (MMM) is a statistical method that quantifies the contribution of individual marketing channels to overall business results. MMM is relevant for anyone who distributes budgets across multiple channels and wants to understand what is actually driving results. Primarily CMOs, marketing managers, and everyone responsible for budget decisions.

Do I need prior MMM experience to get value from the talk?

No. The talk is intentionally compact and practice-oriented. Simon explains the concepts clearly enough for newcomers to follow, while going deep enough for experienced practitioners to take away new perspectives. A basic understanding of marketing is all you need.

Can I join without traveling to Munich?

Yes. The July 23rd Raw & Roasted is the first hybrid edition. When you register, simply choose whether you would like to attend on-site or via Zoom. You will receive the Zoom link by email after signing up. Both formats allow full participation in the discussion.

How much does it cost to attend the MMM event?

Attendance is free of charge. The only requirement is registering via the form on this page. Seats are limited. If the event is oversubscribed, spots will be allocated strictly in order of registration date.

Is Hopmann Marketing Analytics a Marketing Mix Modeling agency in Munich?

Hopmann supports companies end-to-end on the topic of Marketing Mix Modeling: from data strategy and model development to MMM workshops for internal teams, implementation, and the joint interpretation of results. Anyone who would like to learn more before or after the event is welcome to request a free initial consultation. We see ourselves as a boutique consultancy that offers a wide range of services beyond MMM, working at the intersection of marketing, data, AI and people.

Will the event be recorded?

A recording of the talk itself is planned. The subsequent discussion will not be recorded. Raw & Roasted lives off direct exchange, and that works best when everyone knows the conversation stays in the room. If you want to be part of it, make sure to register in time.